With the launch of Women’s Rebar Work Apparel, Ariat brings new innovation to the work category with technical materials, inclusive fit, and intensive industrial research.
Union City, CA––September 1, 2020 – Ariat, the leader in innovative Western, English and Work footwear and apparel, today announced that it will expand its reach in the women’s work category with the release of Women’s Rebar Work Apparel. The collection will include a line of jeans, tops, outerwear, and accessories designed for the harsh conditions of industrial work.
Ariat is known as the first company to bring athletic innovation to leather boots, and they have since become the leading equestrian and outdoor brand in the world. Now Ariat will bring its technological expertise and design to women’s work gear, expanding upon current offerings in the men’s category and Flame Resistant (FR) options for both men and women.
At the forefront of the Women’s Rebar collection are the Mid Rise Durastretch Raven and Riveter jeans and the Duracanvas Insulated Jacket. Indicative of the rest of the line, the products are lightweight and breathable while maintaining their standout durability. Ariat Women’s Rebar Raven and Riveter jeans are two times more durable compared to traditional jeans but have the flexibility and the women-specific fit that can be worn just as easily on the worksite as they can be off. The jeans come equipped with utility pockets that resist abrasions, and are tough against the elements.
“Ariat started as a brand built for the outdoors – for people riding horses, those working the land, and even those who love and identify with an outdoor, rugged lifestyle,” said Beth Cross, Ariat’s CEO and Founder. “We’re intentional about the categories we grow into, and are dedicated to bringing the innovation and durability of our products to the world’s essential workers in the most demanding jobs and trades.”
All of Ariat’s products go through a rigorous R&D process that can take six months or more. The Women’s Rebar collection was tested by women in the field and on work sites across the country to ensure fit, functionality and durability, and a construction that provides the comfort and support needed on the job. Ariat’s women’s work apparel outperforms in the toughest environments, including energy, farm, and mechanical professions. With performance materials and fabrics, Ariat has adapted their state of the art technology for a fit designed specifically for women both at work and for lifestyle wear.
Ariat has engineered a new class of work gear to provide the safety, comfort and performance needed for all-day staying power, while meeting the daily demands of the industrial site.
Ariat was founded in 1993 to reimagine the boot for modern riders, ranchers, and farmers. Our pursuit of functional innovation has raised the bar for performance, fit, and craftsmanship all in service to Ariat’s global community of world-class athletes, Olympians, and people like you. Our products are designed to outperform in the most demanding environments. Ariat is now one of the top western, equestrian, outdoor, and work brands in the world. The company takes its name from Secretariat, the greatest racehorse of all time.
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