Hopefully you’ve figured out the supply chain issues caused by the pandemic and are all set to rock the next quarter. The busiest buying season of the year will shortly be here, and while it is great to have great products all in stock and ready to ship, it won’t do your business much good if you aren’t out flanking the competition and engaging potential customers in your brand.
According to Your Story, “ There are three core reasons why your product is not selling – the market research is inadequate, there is lack of awareness among the customers, or the product launch timing is poor. History is full of such examples.”
Seasoned PR/Marketing Specialist and Creative Content Writer, Nikki Alvin-Smith, weigh in:
“Yes, according to my story and my experience I would say the same. Products that don’t reach their potential sales often miss out because of lack of general awareness and brand development. There are so many choices out there that consumers can be fickle, and when you market your product and launch it you need to sell customers on the basis that the product will produce a clear benefit in their lives. Companies with existing products that have been previously successful, are keenly targeted with knock-offs and find themselves in a constant battle to stay ahead of their competition. Brand loyalty must be developed and as everyone knows finding a new customer is much harder than reselling an existing one. Customer acquisition costs continue to spiral upwards for many businesses, due in part to Google’s endless algorithm changes. If you survived the last one in May 2020, keep your eyes open because Google Core Web Vitals is changing its ranking again in 2021. “
Keeping on top of your website in all factors of design is of paramount importance when it comes to driving sales to your funnel.
“Let’s face it business owners are busy people. Troubleshooting customer service and shipping issues, product quality and cost control, and inventory management are critical components when it comes to taking charge of the business. Who has time to worry over content strategy, keeping up with valuable blog content and press releases that sell? Employing a professional to create interesting, unique content that will help you rank higher than your competition in organic and paid searches is more important than ever. It doesn’t have to be expensive, and when done right it will pay for itself many times over. You don’t have to go it alone, and if your current team is overwhelmed it’s simple to add a remote team member. Like myself! “suggests Nikki.
Here are some of the services that Nikki Alvin-Smith offers:
Content Creator | PR Partner | Seasoned Writer | Brand Builder |
Major Marketer| Journalist|
PR Marketing Specialist/Strategist|
Grand Prix Dressage
To learn more about combination marketing packages that include influencing/blogging/press releases/guaranteed editorial features and press release publication and website content for your brand please don’t hesitate to email Nikki@NikkiAlvinSmithStudio.com directly for more information and visit her website at www.NikkiAlvinSmithStudio.com Ask about her special package deals to get started right away at a discount price point.
Publishers, don’t forget you can visit her online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note all services are provided through her corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 220 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.