National Cutting Horse Association Announces New Partnership with Western Legacy

The National Cutting Horse Association (NCHA) announces their newest partnership with The Western Legacy Company. The Western Legacy Company will be recognized as a corporate partner and the Official Custom Hat of the NCHA.

The Western Legacy Company was founded in 2016 by Marty Latta and son, Dustin. They operate out of Weatherford, Texas, specializing in custom fit, handmade hats. In addition to their renowned custom hats, The Western Legacy Company also makes boots, belts, sports coats, and bags that you will be able to pass down from generation to generation.

“One of the goals of the NCHA is to preserve the western heritage through the sport of cutting,” Jay Winborn, NCHA executive director, said. “Our association is rich in western heritage, partnering with a company like Western Legacy that believes in preserving the traditions of that lifestyle through their products is a natural fit for the NCHA.”

Starting in 2020, The Western Legacy Company will award the NCHA World Champions with a custom felt hat. This will include all ten of the weekend classes offered at the 2020 NCHA World Finals presented by 7 Ranch.

“We are building a brand that is truly a legacy, and this partnership exemplifies that in every aspect,” Marty Latta, founder of The Western Legacy Company, said. “We are thrilled to be a part of NCHA and are looking forward to a lasting partnership for years to come.”

To learn more about The Western Legacy Company visit and be sure to stop by their booth during the Best of the West Tradeshow at all of the NCHA Triple Crown events.

About the NCHA:
The National Cutting Horse Association was established in 1946 by a group of 13 cowboys and ranchers who wanted to promote competition, standardize rules and preserve the cutting horses’ western heritage. Since then, the NCHA sanctions nearly 1,600 cutting horse events worldwide, awarding more than $35 million annually. NCHA produced events include the NCHA Triple Crown, World Finals, and the NYCHA Youth World Finals held each year at the Will Rogers Memorial Center in Fort Worth, Texas, and two NCHA National Championships in Jackson, Mississippi, and Denver, Colorado. More information can be found at

NCHA Mission Statement:
“The NCHA promotes and celebrates the cutting horse, whose origin on Western ranches allows us to support ranching and its western heritage. By establishing rules for the conduct of cutting horse shows, NCHA strives to give cutters a level playing field and a progressive class structure, which accommodates everyone from the beginner to the advanced competitor. NCHA draws on the diverse talents and background of its members and encourages their participation in helping it achieve these goals.”

Media Contact:
Callie McCarthy
Manager of Marketing and Communications
817-244-6188 ext. 125

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