Go Pink in October with SmartPak

SmartPak offers support for Breast Cancer Awareness Month with new limited-edition product

October is Breast Cancer Awareness Month, and SmartPak is encouraging riders to show their support in style and “go pink” with new limited-edition SmartPak Saddle Pads and Piper Knit Breeches. In honor of this meaningful cause, SmartPak will also be donating 30 percent of the sales from these exclusive products to the Breast Cancer Research Foundation® (BCRF).

“We are excited to introduce these beautiful new styles of breast cancer awareness products for our customers,” said Carma Caughlan, SmartPak’s chief marketing officer. “Many of us know someone, either inside or outside of the industry, who has been impacted by breast cancer. We are teaming up with BCRF to support research in the hope of finding a cure. When you make a purchase of these select styles, you can feel good knowing that SmartPak is giving back to support riders and non-riders alike.”

This year's products feature the breast cancer awareness pink ribbon so you can show your support in style. But hurry - these are limited edition products, and they won't last long! The Piper Breeches are available in a comfortable knit fabric and are offered in both knee patch and full seat styles. Ribbon accents make up the silicone grip on both the knee patch and full seat. Riders can also pair their breeches with a saddle pad that features the breast cancer pink ribbon and pink trim for a complete and coordinated look. The saddle pads are available in All-Purpose and Dressage styles.

For the second year in a row, SmartPak is proud to partner with the Breast Cancer Research Foundation®.  In 2019, SmartPak raised and donated over $17,000 to support BCRF. Starting in October 2020, while supplies last, SmartPak is donating 30% of the purchase price of these items to BCRF whose mission is to prevent and cure breast cancer by advancing the world’s most promising research. For more information about BCRF, visit www.bcrf.org.

If you’re looking to join in support of this cause, visit www.SmartPak.com to purchase your own pair of Breast Cancer Awareness Pipers and Saddle Pads today!

About SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 90 supplement formulas under the SmartSupplements, Leg Up and Smart & Simple brands. The company also offers a wide variety of tack, equipment, and supplies. SmartPak has grown rapidly each year and is one of the largest retailers of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award nine years in a row, as well as receiving an “Elite” rating from STELLAService.

Contact: Kelcie Griffith, 774-773-1112 or KGriffith@SmartPak.com

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