Experience as an international Grand Prix dressage competitor/coach/clinician, horse breeder and importer of Warmblood and Iberian horses for 25+ years, with a foxhunter and show jumping backstory and opportunities to work with iconic riders across multiple disciplines, paved the way for a funnel of shared expertise of all things Equus from both sides of the Atlantic Ocean and from multiple perspectives for Nikki Alvin-Smith.
Blog writing has been a passion for Nikki since its availability as a medium to contribute knowledge. Her blogs have appeared on too many pages to list, but encompassed in her wordsmith services is a diversity of styles on a myriad of topics. All have one thing in common, they are designed to engage, educate and develop trust.
Take a look at a few examples:
- Yikes! My Horse Has No Tail
- Breathe Easier With The Right Therapy
- Keep Your Horse Fighting Fit
- Bringing Home Your Log Cabin
- How To Cash In On Agritourism
In addition to writing for a variety of businesses as a professional creative content creator, Nikki also offers you the opportunity to share her blogs and engage your readers for nominal share fees from one of her blogs. One of her most well-known personal blogs is Classical Dressage Art in Motion. Her recent What Olympians Know That You Don’t offers a simple ‘how to’ for riders at all levels. Popular blogs that ask the unpopular but all-important questions that perhaps a horse would like to ask are in abundance such as Is Your Bottom Too Big For Your Saddle .
Magazine columns are also part of Nikki’s portfolio. Take a gander at her most recent, Buying Hay. Beware of Scammers! at Catskill Horse magazine.
“When I began professional writing eons ago my idealistic self sought to educate others with the knowledge that I had gained. My thought was that if by sharing I could help just one horse or one horse owner, it would be worth it. I never envisaged the reach of my wordsmith efforts garnering the audiences that they have to date. I am very grateful for the support of magazine publishers that feature my articles and business owners that trust me to communicate about their products and services with the buying public. Throughout it all, my mission has always and will always be the same. Stay true, honest, frank and open and share what you know. I’ve learned, and continue to learn, so much from the folks I meet. It truly is that simple,” says Nikki.
As a sincere specialist in the equestrian niche, with a passion for helping businesses large and small to develop their potential, Nikki offers her PR/Marketing expertise in affordable package pricing that is individually tailored to suit both the budgets and specific needs of her clientele with advice on not just content creation, but also content strategy.
“You have to know your audience. You want to be great at communicating your brand, not just good. Branding is about ensuring your customer is as knowledgeable and excited about your product or service as you are. That’s what I do. Communicate your message,” states Nikki.
Ask about the new ‘share blogging’ opportunities that Nikki has on offer and learn more about her combination marketing packages that include influencing/blogging/press releases/white papers/ebooks/eblasts/professional photography and videography services/guaranteed editorial features and press release publication and website content for your brand. Please don’t hesitate to email her directly at Nikki@NikkiAlvinSmithStudio.com directly for more information and visit her website at www.NikkiAlvinSmithStudio.com
Publishers, don’t forget you can visit the online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note all services are provided through my corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 220 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle. Nikki is also regularly resourced for her writings as an authority content provider to the equestrian trade.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.