SmartPak Is Supporting Riders During Uncertain Times

New face masks designed by riders, and offers support to equestrian community in return

Things might look a little different nowadays because of COVID-19, but SmartPak continues to remain dedicated to supporting healthy horses and happy riders. The company is pleased to introduce its own line of eco-friendly face masks designed with rider comfort and safety in mind.

For every mask purchased, SmartPak is also giving back to the equestrian community with a donation of proceeds. SmartPak is donating $5 of every purchase to the Professional Association of Therapeutic Horsemanship International (PATH), to give back to the horses that give so much. The company is also donating 50 3-packs to Ebony Horsewomen Inc., which provides equine assisted therapy and therapeutic riding to kids and families within the city of Hartford, CT.

“We know that the industry is adjusting to a new ‘normal’ and we want to do what we can to help riders feel more comfortable”, said Carma Caughlan, chief marketing officer at SmartPak. “Our team did an incredible job designing these masks, and we’re confident that riders will like them too.”

These masks will not only do good, but feel good too. Using excess materials from the Sunshield sun shirts, these face masks are both eco-friendly and incredibly comfortable. The moisture-wicking, UPF 50 fabric stays cool and dry against your skin, and its anti-microbial properties help keep things fresh in between washes. The adjustable ear loops allow you to customize the fit. Plus, you can color coordinate with your favorite SunShield shirt!

Each pack contains three non-medical grade, personal face mask. To purchase your own masks, and to learn more about SmartPak’s efforts to give back, visit today.

About SmartPak
From the feed room to the tack room, SmartPak offers innovative solutions to help riders take great care of their horses. SmartPak was founded in 1999 with the introduction of the patented SmartPak supplement feeding system. The revolutionary, daily dose SmartPaks are custom-made for your horse, individually labeled and sealed for freshness. With the success of this simple and convenient feeding system, SmartPak has continued to expand its offering of quality products, including its own line of more than 90 supplement formulas under the SmartSupplements, Leg Up and Smart & Simple brands. The company also offers a wide variety of tack, equipment, and supplies. SmartPak has grown rapidly each year and is one of the largest retailers of equestrian products in the United States. SmartPak’s success has been powered by a passion for delivering an unbeatable customer experience, and the company has been recognized with a Bizrate Circle of Excellence award nine years in a row, as well as receiving an “Elite” rating from STELLAService.

Contact: Kelcie Griffith, 774-773-1112 or

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