Ariat Congratulates 2020 PBR World Champion José Vitor Leme

Ariat Athlete Dominates Season to Capture World Finals Championship Title in Round 3

Ariat, the leader in innovative Western, English and Work footwear and apparel, is thrilled to congratulate Ariat athlete José Vitor Leme on his performance during the 2020 season and the 27th PBR: Unleash The Beast World Finals.

Leme (Ribas do Rio Pardo, Brazil) delivered a 95.75-point score, the highest-marked ride of his career, to win Round 3 of the 2020 PBR World Finals: Unleash The Beast. The ride secured the 2017 PBR World Finals winner a place in history winning the coveted gold buckle and $1 million Monster Energy World Champion bonus. He finished the season with earnings of $1,591,000.00 and 1,573 world points.

Facing No. 1-ranked ABBI (American Bucking Bull Inc.) Classic bull Woopaa (Barker Bucking Bulls), Leme was in perfect form, reaching the required 8 seconds for his score. The ride also tied for the fourth-highest scored ride ever recorded at a PBR World Finals, earning Leme the 2020 Lane Frost/Brent Thurman Award, presented to the rider with the highest-marked score at each PBR World Finals.

Closing out the season, Leme won a PBR best 8 events in 2020, while going 44-for-65 on the elite Unleash The Beast for a 67.69% riding average on the world’s rankest bovine athletes.

Said, Susan Alcala, vice-president, partnership marketing at Ariat, “The entire Ariat family is very proud of José’s dedication to his sport. At Ariat, we believe hard work, determination and a relentless pursuit of your goals makes dreams come true. José truly embodies these qualities and we celebrate him on this amazing accomplishment.”

About Ariat
Ariat was founded in 1993 to reimagine the boot for modern riders, ranchers, and farmers. Our pursuit of functional innovation has raised the bar for performance, fit, and craftsmanship all in service to Ariat’s global community of world-class athletes, Olympians, and people like you. Our products are designed to outperform in the most demanding environments. Ariat is now one of the top western, equestrian, outdoor, and work brands in the world. The company takes its name from Secretariat, the greatest racehorse of all time. For more information about Ariat products or for the Ariat retailer nearest you, contact Ariat at 800.899.8141 or visit

Contact: Erica Hess

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