Nikki’s Notes on Social Platform Migration and Why You Should Be Worried

Are followers really taking flight from Facebook to Mewe, Twitter to Parler, You Tube to Rumble, Instagram to BeBee or Vero, Google to Duckduckgo and Media to Newsmax? And should you join the migration?

As far as social platform migration the short answer is yes. There is a transition taking place driven by privacy concerns; perceived or real monopoly infractions; censorship; PPC pricing; security; advertising costs; algorithm changes causing reach issues and net neutrality. Will this migration add up to real numbers over the course of the upcoming year or flounder in a tidal wave is yet to be seen.

As an equestrian business owner or marketing staffer should you join the migration? The answer to that is not a resounding affirmative but it is something to keep an eagle eye on.

Over 18 months ago I suggested to my clientele that they should claim their business entity names on other platforms and start addressing content and building their brands across multiple socials before the space and audience became overpopulated.

There will be a death of certain media share entities in the future. It is almost, inevitable. The once popular MySpace that even outran Google for a bit, became overrun with poor advertising. It lost market share due to its inability to move ahead of the times. It suffered a massive stroke, losing all user data for the 3 years prior to 2016, after a botched server migration issue. It was soon outpaced by the innovations of Facebook as its slow response and original punk rock nature diminished. There are concerns for instance, that Instagram could go the same way.

Social media management is big business today, but not all companies can afford to hire a specialist to work across all platforms and to keep abreast of the ever-changing modifications, rules and algorithms. The 2021 Google algorithm changes are in the headlights for many sales funnel drivers, and have most businesses busy addressing their websites’ responsive capabilities and have little time left over to worry about the social platform migratory issues.

Both website changes and social media migration also require an increasing breadth of style, size and substance of creative content. As an experienced content writer I am fortunate to be able to adapt my tone, temperament and creative abilities to serve many niches. Wordsmith skills will continue to be highly sought after, but the added ability to bring unique and engaging ideas to the pet and equestrian press will be ever more important to apply.

Do you need new content to freshen your website? Require an entire makeover of website content altogether? Seek thoughtfully composed content with a robust strategic operational plan to fly through the social media clouds as a bright ray of sunshine to spotlight your brand’s relevance?

Stop flapping your wings and give me a call or shoot me an email at directly for more information.

Duckduckgo me to see my proven track record across multiple brands, or visit my website at for backstory and service options. Ask about my special package deals to get started right away at a discount price point.

Publishers, don’t forget you can visit my online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk.

Please note all services are provided through my corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.

About Nikki:
Please visit or email Nikki directly at or call/text 607-434-4470.

Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 225 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607-434-4470


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