Scott Knudsen Puts BLACK BEAUTY Writer/Director Ashley Avis in the Spotlight on Cowboy Entrepreneur

It’s official. Black Beauty is out of the gate streaming worldwide on Disney+ and Scott Knudsen went behind the scenes with Writer/Director Ashley Avis to hear how it happened, about her new Wild Beauty Foundation, and lifelong love of horses, on the newest episode of his online magazine-style show Cowboy EntrepreneurⓇ.

See it:

“When I first got acquainted with Ashley, I felt that here is someone who gets it. She has the balance to be successful in many different areas. Ashley has the passion and energy to put out a terrific product, while respecting the people around her and protecting the animals that she works with,” says Knudsen, a 5th generation Texas cowboy with a business degree, blazing trails as a talk show host and motivational speaker. “I found it surprising how many changes took place—like when Ashley swapped plans to film in Canada for South Africa.”

Knudsen reflects, “It was interesting hearing Ashley describe how many different horses played Black Beauty and the detailed planning that went into every scene. They didn’t rush or short anything. They wanted to film the best scenes, while protecting the horses. I especially enjoyed hearing how she collaborated with the liberty horse trainer [Cody Rawson-Harris] to do that.”

In Avis’ modern day reimagining of Anna Sewell’s powerful, timeless classic, Black Beauty is a wild horse born free in the American West, who is rounded up and taken from her family. The film stars Oscar winner Kate Winslet as the voice of Beauty, Mackenzie Foy (Interstellar) as Jo Green, and Iain Glen (Game of Thrones) as horse whisperer John Manly.

“Ashley is a great ambassador—not only for the equine segment, but for the film industry too,” says Knudsen. “She is positive, thoughtful, smart, and very passionate. She cares for the people and the animals that she works with. Ashley is not only putting out great work, but helping others with The Wild Beauty Foundation. I was really proud to do the Cowboy Entrepreneur show with Ashley and can’t wait to catch up with her again.”

In case you missed them, catch up on recent episodes of Cowboy Entrepreneur

Janet Rose, Director of Montana Center for Horsemanship joins host Scott Knudsen for a recap on the recent Packing & Outfitting Symposium held on site in Dillon, Montana. Plus, hear heartfelt tales of Rose’s work as founder of Horse Haven Montana and the vision behind EQUUS INTERNATIONAL Film Festival, which she founded and directs. See it:

What brought NFR to Texas? Find out as host Scott Knudsen visits with Sean Decker, Executive Vice President, Sports & Entertainment for the Texas Rangers Baseball Club about  the handshake deal that brought Wrangler National Finals Rodeo to Globe Life Field. See it:

About COWBOY ENTREPRENEURⓇ with Scott Knudsen
Cowboy Entrepreneur is an upbeat magazine-style show at the crossroads of horses and business. Jam-packed with fascinating people and places, Scott takes viewers behind the scenes discovering the elements that become cornerstones to success. From Hollywood filmmakers to trainers to farriers, from ranchers to rodeo stars to Olympians, Scott scouts the entrepreneurial spirit—from companies to non-profits. There’s inspiration for everyone with a passion for success in careers of their dreams.

About Scott Knudsen: A 5th generation Texas cowboy, with a Fortune 50 background as an award-winning national sales rep, Knudsen, brings the best of the West together with business acumen. Headquartered at Lightning K Ranch in Fredericksburg, Texas, his family owns Knudsen Equine Center, Knudsen Horses, and Knudsen Cattle Company. An AQHA Professional Horseman and AQHA Ambassador, Knudsen’s ridden rough stock to race horses, team roped, penned, and sorted, ridden cutting horses, worked rescues, and trained Thoroughbreds to Morgans and Mustangs. In 2005, he was struck in the head by lightning and had to relearn how to read and write.

As President of the Board for Fredericksburg Theater Company (the San Antonio area’s top-rated), Knudsen’s turned the non-profit’s balance sheet into a $1 million-plus operation.

 To book Scott Knudsen for speaking engagements, or to be considered for a guest spot on Cowboy Entrepreneur, contact Elizabeth McCall at


Contact: Elizabeth McCall
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