New Year’s Resolution: Non-Profit Making A Profit

The Scoop from Cowboy Entrepreneur® Scott Knudsen

If you’ve got a non-profit, horse rescue, or work with a Board of Directors, check out Cowboy Entrepreneur Scott Knudsen’s

article Running a Non-Profit for Profit available now on THE WEST EQUESTRIAN, home of “News, accomplishments, ideas & inspirations from the wild, wild equestrian West,” in the words of veteran editor Kim Miller.

“Anyone can run an unsuccessful business. The key is to separate yourself and your nonprofit from the rest,” writes Knudsen, who’s steered the Texas Hill Country’s Fredericksburg Theater Company from deep red to a multimillion-dollar theater as President of the Board. That’s in his spare time, when not running the family ranch and cattle operations, breeding American Quarter Horses, and other business ventures.

“When I work with non-profits in the horse business, most don’t run them as a profit business. I don’t understand that philosophy. They expect to not have money and struggle. Why would you want to do that?” writes Knudsen, in the 6-minute read that highlights sound business practices that make profit a realistic outcome. “Take a rodeo board and the theater board. You would think they’re at two opposite ends of the nonprofit world. Not so!” How’s that? Knudsen explains here:

Rather hear about Running Non-Profits for Profit  than read?  Scott Knudsen is available for speaking engagements, interviews, and will enliven any podcast. Contact Elizabeth McCall at to schedule.

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About Scott Knudsen: A 5th generation Texas cowboy, with a Fortune 50 background as an award-winning national sales rep, Knudsen, brings the best of the West together with business acumen. Headquartered at Lightning K Ranch in Fredericksburg, Texas, his family owns Knudsen Equine Center, Knudsen Horses, and Knudsen Cattle Company. An AQHA Professional Horseman and AQHA Ambassador, Knudsen’s ridden rough stock to race horses, team roped, penned, and sorted. He’s ridden cutting horses, worked rescues, and trained Thoroughbreds to Morgans and Mustangs. In 2005, he was struck in the head by lightning and had to relearn how to read and write. Knudsen’s lightning survivor story was featured in NOAA’s Lighting Safety Campaign and on Fox News in 2020. As President of the Board for Fredericksburg Theater Company (the San Antonio area’s top-rated), Knudsen’s turned the non-profit’s balance sheet into a multimillion-dollar operation.

About COWBOY ENTREPRENEURⓇ with Scott Knudsen
Cowboy Entrepreneur is an upbeat magazine-style show at the crossroads of horses and business. Jam-packed with fascinating people and places, Scott takes viewers behind the scenes discovering the elements that become cornerstones to success. From Hollywood filmmakers to trainers to farriers, from ranchers to rodeo stars to Olympians, Scott scouts the entrepreneurial spirit—from companies to non-profits. There’s inspiration for everyone with a passion for success in careers of their dreams.


Contact: Elizabeth McCall
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