The American Quarter Horse Association promotes Tara Matsler to director of marketing.
The American Quarter Horse Association promoted tenured staff member Tara Matsler to director of marketing. Matsler’s career at AQHA started with a 2010 publications and online communications internship, after which she was hired as a full-time staff member responsible for web content and editing. In the 10 years since her hire, Matsler played a pivotal role in developing and maintaining the Association’s digital marketing platforms.
As director of marketing, Matsler is responsible for the oversight of AQHA branding and image while directing, guiding and leading AQHA’s marketing staff in the creation of strategic marketing plans for Association programs, products, partners and services. Matsler and her team will continue to drive membership retention and recruitment using an integrated marketing strategy. She and the team also oversee and execute social media marketing strategy and content marketing.
“I am proud to promote Tara to this role and honor her work and commitment to the Association and to the American Quarter Horse,” said Patty Tiberg, AQHA chief officer of marketing and business development. “She has a deep history with AQHA, not only through her staff role, but also through her world championship youth competition career. Tara knows what it means to be an American Quarter Horse owner, breeder and an AQHA member, and she understands the nuances of marketing to our audience. We are lucky to have her.”
Matsler graduated from Texas A&M University with a bachelor of science in agricultural communications and journalism. Her professional career includes pivotal roles in the AQHA marketing and publications departments, as well as journalism awards earned with the American Horse Publications. Her equestrian career includes an AQHA youth world championship and high-point title in working cow horse, four years as a National Collegiate Equestrian Association athlete. She now competes with her homebred horses in the reining and reined cow horse arenas.
AQHA Director of Communications and Special Events