Nikki’s Notes: The Two Gangsters of Marketing ~ SMM and SEO

Is your business being held to ransom with expensive PPC [pay-per-click] and CAC [customer acquisition costs]? If the answer is yes, you are not alone.

Dynamic marketing techniques matter more than ever in today’s frenetic world and the lack of net neutrality doesn’t help businesses that seek to stay on a tight budget.

The action of buying visits to your site and earning visits to your site organically are both valuable methods of modern marketing tactics.

Those two gangsters of the marketing world, SMM [social media management] and SEO [search engine optimization] can extort significant funds from your bank account and it can become a bit of a racket if you are not experienced at navigating the ever changing landscape.

“Social migration happens in all cultures. The social media population is no exception. SMM is time-consuming and the term ‘influencer’ has become a dirty word. Your key audience may drift about from platform to platform, and the continual increase in sandboxes that are available is mind-boggling, even to those of us that are marketing pros. It is essential to know where to go for good ROI and not become caught up in a state of paranoia about missing out,” explains Nikki.

Businesses that rely on PPC to drive sales are not activating the benefits of Google core changes.

“Long term PPC expenses will be driven higher and higher for a business as the algorithms ascertain their productive value and cash in on the naivety of the business owner. It is much smarter to take a multi-pronged approach to marketing strategy. The value of having good content across all channels that is regularly updated is becoming increasingly important to successfully market a product or service. It’s essential to move with the times. For example, did you know keywording is already ‘old hat’? Talking about keywords is a bit like ‘back in the day’ techniques such as naming your business with an A or a number hoping to get it listed first online. Hiring a professional content writer and implementing a market strategy can save you thousands of dollars a year in pay-outs to the two gangsters of marketing, SMM and SEO.“

Nikki Alvin-Smith, Horse in a Kilt Media Inc., offers a stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

Individually tailored PR/Marketing packages are available to suit a variety of budgets and requirements. To learn more about what is available please visit her latest resource at Horse in a Kilt Media, Inc.

“Whether you are looking for an exit strategy with sales boost for an existing business, starting-up an innovative product or service offering or are simply overwhelmed running the day to day business and seek a better build for its future, there’s no reason to sit on the sidewalk watching your competition march past. Professional writing and marketing help is just a click or phone call away, and it’s more affordable than you might suppose. Approachable, accessible content is on hand and collaboration is fun and productive. I love writing, it’s what I do. Don’t be shy to reach out. Of course you have to get past by my British accent and dry sense of humor, and be prepared to be off to the races!”

About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 225 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607-434-4470

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