The NEW 5-Day Equestrian Marketing Challenge begins Monday, March 1, and will help business owners in the equine industry create their online marketing strategy in just 5 days.
Denise Alvarez, host of the How to Market Your Horse Business Podcast and owner of Stormlily Marketing created the 5-day challenge because she noticed her website design and email marketing clients were struggling to make marketing part of their regular schedules.
“When my clients see how the different pieces of an online marketing puzzle fit together to help them build a sustainable business so they can keep doing what they love, then they feel better about investing time in marketing,” says Alvarez.
“That’s why I created this challenge, to help even more horse business owners connect the dots and learn how your website, social media, and email marketing should all work together, no matter the industry or even size of business.
Each day of the challenge is set-up to make progress on a specific aspect of marketing. Alvarez says to think of it as a colt-starting clinic for your business.
Groundwork: Audience Demographics
You’ll learn how to define who you’re looking to work with and who you’re writing to so that all of your marketing content sparks interest with that dream customer.
First Saddling: Social Media
You’ll pick the social media platform that’s best for you and plan your content on a 30-day rotation. No more wondering what to post next!
Training Progression: Websites
Discover the 4 elements all great websites include and how to be sure your website checks each element off the list.
Maneuvers: Email Marketing
Create your email marketing plan, starting with a stellar freebie that’ll help grow your email list.
Show Ring: Put It All Together
Create a content calendar so you intentionally serve (AKA email) your audience while reminding them of your products and services.
All horse business owners are invited to join the challenge by going to StormlilyMarketing.com/Challenge.
Associations and publications are invited to share about this challenge on social media, in print, or online. Just use this link: https://www.stormlilymarketing.com/challenge
About Stormlily Marketing
Denise Alvarez is a horse girl who also loves marketing. As the owner of Stormlily Marketing, she provides website design and email marketing services to equine businesses and hosts the How to Market Your Horse Business Podcast. If you want to grow your business but you’d rather be out with the horses than at your computer trying to figure out a website or email marketing, Stormlily Marketing is here for you.
Image available on request