Seasoned PR/Marketing Specialist and Creative Content Writer Nikki Alvin-Smith shares a bit of advice:
“I’ve been blogging for a myriad of companies for many years, mainly the equestrian/pet, medical, construction, and travel industry. As you’d expect just as in any other marketing arena, the interest of the audience is in a constant state of evolution.
A good blogger knows that addressing the issues the prospective client is facing rather than addressing topics they are interested in blogging about, is of critical importance if the content is going to be read. A great blogger knows they need to write from experience with an empathetic and heartfelt tone and needs to address a conversation that is already circulating in the marketplace.
A thorough understanding of the types of format styles utilized in blog posts is also important. Readers will often scan rather than read the entire post. The ‘capture’ of the client will be achieved by a multi-pronged approach within a post, not by just simply writing a blog that is largely copy and pasted from other writer’s published works.
For any corporate marketing team, the drive to allocate their budget based on a tangible return on investment [ROI] is always the main focus of their efforts. However, a great blog has a half-life that cannot be easily measured. The so-called ‘evergreen blog’ truly is a gift that keeps on giving. It can and will garner sales long past a few days or months in the organic search engine results if it is carefully constructed and offers a unique leadership profile.
Don’t be discouraged either as a content producer, as a business owner or marketing professional if your blog does not go viral on day 2 or 3 after publication.
The blog is akin to the draft horse of yesteryear plowing a field. It marches on in good spirit and quietly toils away doing its job without fuss or fanfare. The ground is laid fertile and seeds are gently planted, and the horse continues day after day shouldering the workload with no pat on the neck or blue ribbon. It simply gets on and does it job. The results of its efforts may not be evident for many months. But eventually, the seeds will sprout and the crop will wave enticingly in the wind as fields of gold.”
If you would like to learn more about Nikki and how you can harness the power of content writing to grow sales of your business please don’t hesitate to reach out to Nikki.
Nikki Alvin-Smith, Horse in a Kilt Media Inc., offers a stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.
Individually tailored PR/Marketing packages are available to suit a variety of budgets and requirements. To learn more about what is available please visit her latest resource at Horse in a Kilt Media, Inc.
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 225 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.