Purina Introduces Two New Omega Products

Omega Match Ration Balancing Horse Feed and Ahiflower® Oil Supplement

Purina Animal Nutrition LLC announces a new product line formulated to support horses that can’t get the natural benefits from grazing on high-quality, green pasture. Omega Match Ration Balancing Horse Feed and Omega Match Ahiflower® Oil Supplement are now available at participating retailers.

Omega Match™ Ration Balancing Horse Feed is a limited-ingredient, timothy-based formula that fills nutritional gaps and provides the fatty acids and antioxidants found in nature. Inspired by feeding fresh pasture, but without the drawbacks of too many calories or soluble carbohydrates, each pound of Omega Match™ Ration Balancing Feed provides a similar amount of omega-3 fatty acids as 2 hours of grazing on fresh pasture.

 Omega Match Ahiflower® Oil Supplement is a highly palatable, traceable, plant-based oil that supports joint, cardiovascular, skin, respiratory and reproductive health, muscles, immune function, and normal glucose metabolism. It is not from fish and contains more omegas than other plant-based oils commonly fed to horses.

“Our field trial participants have reported their horses’ coats have never looked better and they’re seeing excellent topline muscling and body condition,” says Mary Beth Gordon, PhD, director of equine research and new product development at Purina Animal Nutrition. “Additionally, horses that have refused to eat fish oils or other supplements are now loving the taste of the Ahiflower® Oil.”

Many horses are not able to graze—due to pasture availability, travel schedule or carbohydrate sensitivity—missing out on many natural benefits of green grass, including omega fatty acids and natural vitamin E. Team Purina set out to offer products that would uniquely balance a horse’s diet as nature intended.

“We had to think about how horses are meant to get omegas in the first place,” says Anna Pesta, Ph.D., equine nutritionist at Purina Animal Nutrition. “How much is a meaningful amount of omegas? What types of omegas do horses need and what’s an effective ratio? Could we replicate the benefits of nature in a feed or supplement?”

After three years of working on formulas to help improve the omega status of horses, Purina now has two products that truly make a difference to horses and taste good to them as well.

For more information about these Omega Match products, visit www.purinamills.com/omegamatch.

Purina Animal Nutrition LLC (www.purinamills.com) is a national organization serving producers, animal owners and their families through more than 4,700 local cooperatives, independent dealers and other retailers throughout the United States. Driven to unlock the greatest potential in every animal, the company is an industry-leading innovator offering a valued portfolio of complete feeds, supplements, premixes, ingredients and specialty technologies for the livestock and lifestyle animal markets. Purina Animal Nutrition LLC is headquartered in Arden Hills, Minn. and a wholly owned subsidiary of Land O’Lakes, Inc.

Images for download:
https://www.dropbox.com/sh/ktkdtk2dyrabucm/AAAxps6yFMV4VnT_4kx-NI66a?dl=0

Purina horse in pasture_vertical.jpg: Horses with access to high-quality, green pasture get many of the benefits nature intended, like omega fatty acids and natural vitamin E. For those without access to fresh pasture, Purina created Omega Match Ration Balancing Horse Feed and Omega Match Ahiflower® Oil supplement.

Omega Match Ahiflower Oil gallon.png: One-gallon jug of Omega Match Ahiflower® Oil supplement from Purina Animal Nutrition.

Omega Match Ahiflower Oil bottle.png: A 32-ounce bottle of Omega Match Ahiflower® Oil supplement from Purina Animal Nutrition.

Omega Match Ration Balancer bag.png: A 40-pound bag of Omega Match Ration Balancing Horse Feed from Purina Animal Nutrition.

Contact: Keesia Wirt, Filament
kwirt@filamentag.com  608-819-3653

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