Pro Athlete Performance Coach Brings His Methods to Equestrians

John Haime is a former tournament professional golfer who left his life as a professional athlete to first produce workplace learning programs and eventually blend his areas of experience and knowledge into an innovative system of performance coaching. He has helped some of the world’s top performers in sports, business, and entertainment build mental and emotional muscle so they can maximize their abilities, creating a winning formula of sport psychology, emotional intelligence, performance psychology, neuroscience, and executive coaching. His company, New Edge Performance, has generated breakthrough results for clients in major professional sports leagues, including the NFL, NHL, NBA, and MLS, and Haime has counseled athletes in a variety of other sports—golf, tennis, and equestrian. For the past seven years, he has worked with dozens of equestrian clients, from young hunter riders and adult beginners to the world’s top show jumping, dressage, and eventing athletes.

Now John shares his ideas for confronting what he calls a “crisis of confidence” in the equestrian industry and honing the skills you need to be successful, and more importantly, happy in your riding life in his new book RIDE BIG: The Ultimate Guide to Building Equestrian Confidence, published by Trafalgar Square Books (

224 pages | b&w drawings | Watch the book trailer here:

Some of the early praise for RIDE BIG:

“This guide from John Haime will help equestrians build their confidence, handle their emotions, and deal with pressure. I highly recommend it to competitors looking to take their riding to the next level.”  Beezie Madden, Olympic Gold Medalist, Show Jumping

Ride Big will help you be better equipped to solve problems, be more confident when confronting challenges, and better enjoy your experiences with horses. Read this book.” Michael Jung, Individual Olympic Gold Medalist 2012 and 2016 in Eventing

“Nothing great can be accomplished without rider confidence. And, we know riders spend little time developing it. Ride Big provides the rider with the tools to build that confidence.” Gary Carpenter, Commissioner, National Reining Horse Association (NRHA)

Ride Big, and all the athletes in it, will share the secrets and home truths that allow equestrian athletes to unlock their full potential. And on those occasions when things do go wrong, they will know how to genuinely learn from their mistakes and do better in the future.” Laura Tomlinson, Olympic Gold Medalist, Dressage

“I LOVE this book! Confidence is everything. It’s the key ingredient that makes a winner a winner! This book is a ‘must-read’ for every serious rider and coach—it is a treasure to reread and process before each competition. It will get your head in the game!” Julie Winkel, Hunter/Jumper Trainer and Competitor, USEF R-Rated Judge, and Sport Horse Breeder 

“John Haime’s Ride Big is a great tool for any rider to help improve their confidence in equestrian sport.” Oliver Townend, FEI #1 World-Ranked Eventer

Ride Big will give you the tools to grow your confidence and improve your mental game both on and off the horse.” Jared Zenni, Professional Polo Player, US Open Champion

For more information about RIDE BIG or John Haime, contact

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Trafalgar Square Books, the leading publisher of equestrian books and videos, is a small business based on a farm in rural Vermont.

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