Oh Dear! Oh Dear! Margaret has struck again. The sales numbers for the last quarter came in and the results were not stellar. In fact, income seems to have regressed from the same time last year and there seems no apparent reason for the decline. What is a multi-hat wearing business owner tied up with troubleshooting supply and demand issues, hectic travel schedules and too much time out of the office to do?
The ‘lady-in-red’ business owner kicks off her red-soled shoes and settles down to look at the profit and loss statements that thankfully the computer quickly provides. No more double entry bookkeeping and costly accountant time needed the way it was when she started the business eons ago. A quick review of the dollar spend last quarter on customer acquisition reveals an uptick in the percentage of the budget disappearing down that manhole. But that is no surprise to the business owner. She saw a program on TV with business entrepreneurs and took their seemingly sage advice to spend more on social media sponsored ads to draw in new business to her well-oiled website sales funnel. Well, at least she believes it is well-oiled.
Furrowed brow, head scratching and heavy sighs ensue. What is a girl to do?
The glowing hot red numbers on the screen stubbornly refuse to give up the reason for the drop in profits which actually, now she thinks about it, have been on the slippery slope to decline for some time. The ROI on her marketing methods seems to have dropped off the proverbial cliff. Who or what is to blame?
Could it be ‘Marketing Mayhem Margaret?’ Could something have gone astray in the marketing strategy?
“I’m doing the same thing I’ve always done in my business. Sold a good product, have a good supply chain and a great customer service team. I work hard writing articles at least once every few months to add to my website that I recently paid a small fortune to have redesigned. I spend countless hours sharing pictures of our products on social media and pay sponsored riders a good penny to showcase my stuff,” the lady pondered. “ What is a girl to do?”
Unfortunately it appears as though ‘Marketing Mayhem Margaret’ is indeed responsible for the lack of repeat and new business. Somehow she has stuck her size 10 tall booted foot in the door and has firmly wedged herself into the company’s profile. If you listen attentively you can even hear her unnerving giggle like a Gollum in The Shire.
Sadly the ‘lady-in-red’ has not kept up with the times in her business leadership skill set. It’s not her fault. Time is the one commodity you cannot do without and it is always in short supply. As her company tree has blossomed so has her available time to fertilize its roots with modern day marketing strategies and content writing methods.
Has ‘Marketing Mayhem Margaret’ stepped into your business house? Do you have your head stuck in a burrow when it comes to marketing? Is Sauron knocking at your door? Do you need a Gandalf to help things along and dispatch ‘Marketing Mayhem Margaret’ in a timely and permanent fashion?
If you are keen to build your brand and sales better, don’t hesitate to reach out to seasoned content writer and professional content strategist Nikki Alvin-Smith, and find out what’s on offer in her variety of special marketing packages to get your brand out in front of the competition.
Nikki Alvin-Smith offers the following services at cost effective package pricing that will garner you positive results in brand building and increasing sales and customer loyalty:
Content Creator | PR Partner | Seasoned Writer | Brand Builder |
Major Marketer| Journalist|
PR Marketing Specialist/Strategist|
Grand Prix Dressage
Competitor/Coach/ Clinician |
Publishers, don’t forget you can visit her online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note that Nikki Alvin-Smith services are provided through her corporate entity that includes a host of other useful services, www.HorseinaKiltMedia.com
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 220 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.