Horses Bring Hope to Humanity: The Movement 2021

There might never be a better time in history for a cross-species, non-violent message to be delivered by the horses via the world wide web. This year’s theme for The Movement is ‘Transitions, Transformations & Trailblazers.’ A truly unique journey where participants will be able to observe and experience the transformation of two different groups of horses over the course of all three days. From the breath taking gentling of feral horses to the fascinating re-training of off the track Thoroughbreds and other horses, who get the chance to transition to new vocations.

“The world needs to know the value of horses where the human mind is concerned.” Monty Roberts

The Movement is an annual event that first launched in 2018. Roberts aims to create a one of a kind experience, uniting outstanding speakers and live demonstrations with horses, to show the unprecedented  difference horses can make across all aspects of life.

Hundreds of people around the world have joined him in the past three years at Flag Is Up Farms for what many called a life changing experience.

Those in attendance will hear from trailblazers, their concepts and visions and have an opportunity to meet and engage, in a personal setting, enjoying the opportunity to make memorable experiences together with like-minded humans.

Meet the Trailblazers!

  • Monty Roberts Renowned Horse Trainer, Author
  • Ashley Avis Director, Screenwriter, Disney’s Black Beauty (2020)
  • Marty Irby Executive Director, Animal Wellness Action
  • Jamie Jennings Equestrian, Horses in the Morning Podcast

“Our mission was to spread the exciting discoveries that good horsemanship had been developing. The horses have been validating what is increasing obvious, that gentle and fair handling of horses is causing better partnerships and better performance between horse and horsepersons. That is worth sharing and celebrating,” said Debbie Roberts Loucks.

“Horses are the unsung heroes of many parts of our life,” added Nelly Kennedy who voluntarily consults for the event, “They have unprecedented healing power and they help us learn, lead and live better.”


  • June 18th,  9am – Check in, participants receive passes and VIP bags
    10am-4pm – Day 1 Programming  (incl Equus concept, demos in the Round pen and Gentling pen, Mustang storytelling)
  • June 19th, 10am-4pm – Day 2  Programming (incl Horses as Healers concept and storytelling, demos in the Round pen and Gentling pen)
    4pm-6pm – Cheese & Wine & Stories
  • June 20th, 10am-4pm – Day 3 Programming  (incl Breathing as a training concept, demos across Flag Is Up, ridden storytelling)
    4pm – End of The Movement 2021

Quotes from past attendees:

“What makes this movement strong is the number of people willing to believe there is a teachable path to a better way with each other,” Debbie Roberts Loucks added, “which is why the comments coming in are so encouraging.”

“Who knew this was not just about horses and how they think react and respond. It’s on us. We need to be more self aware in order to communicate with these beautiful precious animals!!!”

“As soon as you arrive at the ranch, you can feel a sense of calm from the combined beauty of the setting and animals, which is enhanced by the openness, positivity, and compassion of the unique community that The Movement brings together.”
Rod S.

Lunch is included on all three days and for any questions contact or at 1-805-688-6288.

The New York Times bestselling author and world-renowned horse trainer Monty Roberts is available for interviews.

 MONTY ROBERTS first gained widespread fame with the release of his New York Times Best Selling book, The Man Who Listens To Horses; a chronicle of his life and development of his non-violent horse training methods called Join-Up®. Monty grew up on a working horse farm as a firsthand witness to traditional, often violent methods of horse training and breaking the spirit with an abusive hand. Rejecting that, he went on to win nine world’s championships in the show ring. Today, Monty’s goal is to share his message that “Violence is never the answer.” Roberts has been encouraged by Her Majesty Queen Elizabeth II with the award of the Membership in The Royal Victorian Order, as well as becoming Patron of Join-Up International. Other honors received were the ASPCA “Founders” award and the MSPCA George T. Angell Humanitarian Award and FEI’s Man of the Year. Monty was recently included as Horse and Hound Magazine’s Top 50 Horsemen of All Time. Monty is credited with launching the first of its kind Equus Online University; an interactive online lesson site that is the definitive learning tool for violence-free training.

JOIN-UP philosophies can be seen at work with both humans and horses across the world, from farms to major corporations. To learn more about Monty Roberts or the many applications of his Join-Up training methods, visit Horse Sense and Soldiers aired on Discovery Military in 2010 highlighting the therapeutic effect horses and Monty Roberts’ Join-Up® have on PTSD. Soon after Monty and his team developed the Horse Sense & Healing program for veterans and first responders. Lead-Up International was officially launched worldwide at the Monty Roberts International Learning Center in Solvang, California, in February 2017. The purpose of Lead-Up International is to reduce violence in the community by creating peaceful leaders from vulnerable youth utilizing equine-assisted therapy and non-verbal communication, building trust-based relationships.

The Movement is an annual event first launched in 2018 which aims to create a one of a kind experience, uniting outstanding speakers and live demonstrations with horses to show the unprecedented difference horses can make across all aspects of life.

Media Contact: Debbie Loucks
Monty and Pat Roberts, Inc.
(949) 632-1856

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