CINCH Jeans & Shirts, a premier clothing company in the Western performance industry, is teaming up with The Run For A million, reining’s richest event, as the Official Apparel Company of the show.
Owned by Miller-International, CINCH is a sponsor of many of reining’s top athletes, so partnering with the event only made sense, said CINCH Director of Marketing Jessica Wahlert. The Run For A Million draws hundreds of reining fans, many of which are also CINCH wearers and followers.
“To see all of the reiners come together in a big-time event for that much money to be showcased in a place like Las Vegas, where the Western world is so prominent — we wanted to partner with them,” Wahlert said. “So many of our CINCH athletes are competitors, and even people outside of the athletes. It just seems like a very good partnership as far as who our customer base is and who we like to speak to on a day-to-day basis.”
Fans can purchase CINCH brand apparel at the event and enjoy the CINCH Saloon, a Western-style bar located next to the arena. In addition to other drinks, the saloon will be serving up Gold Buckle Beer, also owned by Miller-International. Gold Buckle will provide an additional lounge area for guests to visit and drink beer that was made for the Western industry.
“Our slogan is, ‘Brewed for the cowboy in all of us,’” Wahlert said of Gold Buckle Beer. “There’s a good representation of cowboy hats around a place like The Run For A Million, and being in Las Vegas, there’s plenty of cold beer to drink. We wanted to create that atmosphere for people to be able to take a little break and have a good time drinking good beer while watching great horses.”
Brewed in La Junta, Colorado, Gold Buckle offers different beers for each person’s taste profile, including Gold Buckle Original, Gold Buckle Superlight and Gold Buckle Hard Seltzer. Whether in town as a competitor or as a spectator, all are invited to the Gold Buckle Beer lounge to relax and unwind during the show.
The Run For A Million will take place Aug. 18-21 at the South Point Arena and Equestrian Center in Las Vegas. To learn more about The Run For A Million, visit www.trfam.com, and find the show on Facebook here.
Purchase tickets for Friday night’s $150,000 Invitational Fence Work Challenge, Saturday’s $50,000 Farnam Invitational Freestyle, and Saturday night’s $1,000,000 Run For A Million Competition here.
THE RUN FOR A MILLION is produced by Brumley Management Group, LLC. For information regarding this event, sponsorship, vendor space, and advertising opportunities contact Brumley Management Group at email@example.com