While Nikki Alvin-Smith enjoys a career in international equestrian competition, clinics and coaching, her passion for wordsmith work has always been an arena in which she has loved making indelible footprints.
“You never know where life will take you. I fondly remember my late father sent me to visit a prestigious marketing firm in London when I was just 18. I knew I wanted to write for a living I just didn’t know how I was going to accomplish my mission. The Managing Director of the company interviewed me and gave me some sincerely sage advice that many writers have heard but not everyone takes to heart.
“Write about what you know,” he said, “And develop your own unique voice.”
232 plus publications with thousands of authored articles across the globe later, Nikki Alvin-Smith is now both a seasoned content writer and an experienced horse breeder and international level Grand Prix equestrienne.
Nikki’s blog Dressage Art In Motion’s latest post ‘’When to Start Your Homebred Horse,” has garnered much attention.
“I am a blogger for many businesses and always welcome new clientele. Sometimes business owners are somewhat removed from the intent of a blog to convey a personal viewpoint with a distinct author’s voice. The byline offers readers knowledge that the work is from a thought leadership standpoint and many bloggers, happily including myself, enjoy a following across multiple sites for their work. Blogs have been around a long time for good reason. Don’t overlook the blog if you want to develop your business. The shelf life is incredible. It truly is the gift that keeps on giving.”
Nikki’s career to date has included a wide variety of writing tasks, from work as a ghostwriting book author with several titles under her NDA hat to being part of PR teams for celebrities including her 3rd new PR family member, another ‘B’ list movie celebrity.
“I’ve been blessed to work for and with some amazing folks in both my writing and equestrian career. The clients in my current marketing stable are all wonderfully talented individuals and we seek and achieve our common goal that is the successful development of their business. Whether it is training a performance horse or a producing an adept marketing campaign strategy with creative content, both require full focus and engagement and both are collaborative team projects,” explains Nikki.
The latest publications to resource Nikki’s work include the fabulously niche, “Mules and More,” Canada’s editorial award winning and high profile “Horse Community Journals, Canada Horse Journal.”
“I believe serious business can be fun. My British sense of humor combined with my unique voice (I mean writing voice not just my actual voice, which is a weird combo of British accent with American language!), and singular background offers clients a remote team member that brings something completely different to the table. Content that provides authority and thought leadership but with that creative flair that energizes the message to half pass and dance across the arena with elevated steps that touch the hearts of riders of all ages. I simply love doing what I do,” says Nikki.
If you would like to engage Nikki Alvin-Smith’s services via her company Horse in a Kilt Media Inc., please don’t hesitate to reach out to find out what’s on offer. Individually tailored package pricing is more affordable than you may think, and having a professional content producer on board for your pet or equine business will make all the difference in your branding and market presence.
“It doesn’t matter to me whether I’m writing for a movie celebrity’s PR team, a Managing Director of an international feed manufacturer or a Mom and Pop start up. It all comes down to the same thing. Wordsmith talent that will encourage trust and transparency, content that will engage and give the reader the ride they didn’t know they wanted to take but once mounted don’t want to get off that horse. Simple really!”
Trot in and visit Nikki Alvin-Smith, Horse in a Kilt Media Inc., to learn more about her stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.