Emerging western heritage brand invests in reining’s most prestigious event with the goal of keeping the values and traditions of western horsemanship alive
The richest event in reining has a new title sponsor, Teton Ridge. The company is determined to not only help grow the sport of reining, but to preserve, protect, and ensure the future of sports born of America’s most iconic way of life. Beyond the brand’s title sponsorship, Teton Ridge will also sponsor and present the $150,000 Invitational Fence Work Challenge for open bridle horse competitors.
Created by visionary entrepreneur Thomas Tull, Teton Ridge is an authentic western brand with a long-term vision that will focus on everything from performance horse breeding and training, to western apparel and gear, to hosting western experiences and events.
The Teton Ridge sponsorship of The Run For A Million marks the first collaborative effort for Tull and the driving force behind The Run For A Million, Hollywood’s western storyteller, Taylor Sheridan.
“Teton Ridge is uniquely positioned to bring awareness and excitement to our sport and the western performance horse world in general,” said Sheridan. “Teton Ridge’s title sponsorship of The Run For A Million speaks to that commitment, and our joint ventures in the future will continue to spread the excitement TRFAM has started.”
“Taylor and I share common vision when it comes to riding disciplines which have grown from the life and culture of the American West,” said Tull. “There’s an integrity, honesty, and purity to these sports that represent the unique heritage of our nation.”
Teton Ridge’s sponsorship of TRFAM underscores the brand’s mission to preserve the traditions and values of the West, while celebrating the athleticism and spirit of the men and women who compete in western equine sports every day.
The second annual TRFAM, which was postponed in 2020 due to COVID concerns, happens in Las Vegas from August 18th through the 21st, at the famed South Point Arena and Equestrian Center.
About Teton Ridge
Teton Ridge is a multi-platform brand devoted to the iconic American Western way of life and western equine sports. Teton Ridge will create a team of elite equine riders from multiple disciplines, invest in the breeding and training of the most sought-after pedigrees in the quarter horse industry and engage audiences to elevate and expand western equine sports through innovative technology. Additionally, Teton Ridge operates a philanthropic foundation that provides invaluable funding for land stewardship, fosters community by preserving the American West’s cultural heritage, and ensures the future of ranching and riding sports. For more information about Teton Ridge, please visit tetonridge.com or @tetonridge on Instagram @tetonridgeusa on Facebook.
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