Many horse owners are dog owners too, and seasoned writer Nikki Alvin-Smith writes for both the equine and pet industry providing fresh feature articles that can be incorporated into published content channels wherever they live.
“My website store offers a myriad of articles ready to go, that can be utilized for magazine publishers but also offer a super resource for manufacturers of products and service providers to the industry. I am always ‘up’ for fine-tuning pieces to suit a specific brand or identity, and welcome the opportunity to collaborate as I do across many content production platforms to build good messaging,” explains Nikki Alvin-Smith.
The importance of thinking outside of the box, be it kennel or horse stall, is paramount to the success of any content strategy that is developed.
“It’s difficult for busy business owners to keep their website fresh and engaging, produce and distribute content and to manage social media and marketing channels effectively to drive business to their website sales funnel. I produce educational, fun articles for the pet industry to help leash those customers, and bring them to sit and stay with my clients’ businesses. I write about dazzling doggy delights such as petwear and toys. Show care and grooming, training techniques, housing and health needs, feed and supplements are regular topics I address. I produce creative content creation with addictive blogs, case studies and educational content that energizes the audience. I have worked with rescues, K9 trainers, commercial kennel operators, professional dog breeders and obedience trainers. Whether equine or pet related, the material I produce adds sincere value and builds trust in the brand. It also addresses customers’ concerns without them needing to ask, and that translates into more time for my clients and their office staff to get on with filling orders and running other aspects of the business,” explained Nikki.
Recent trends in marketing continue to advocate for creative content as a good investment for excellent returns.
“My website store offers many First Rights articles, both full-length and short burst works that offer great value for money when it comes to bringing thought leadership to an equine or pet website. But there is much more on offer that an astute entrepreneur or seasoned marketing management team can capture for a relatively inexpensive monthly fee. Sure. I have VIP clientele that utilize a broadband approach and for whom I am providing both consultancy services as well as engaging content. But I also work across a large cross-section of companies in both industries providing both strategic help and content creation at varietal price points to address smaller monthly spends,” says Nikki.
When asked what strengths British born international level Grand Prix competitor/coach/clinician Nikki Alvin-Smith brings to the pet and equine industry through her written words she states unequivocally,
“My creative skill set is what my clients tell me sets me apart from the competition. It yields results that they want to see in hard sales, and keeps their customers engaged and coming back for more. I guess it is why I have been blessed to work for many of my accounts for several years. Frankly, if I didn’t produce and make a difference they wouldn’t stick with me would they? It really is as simple as that.”
In honor of Labor Day Nikki Alvin-Smith has just released a new set of feature articles to the store that are available on a First Time Right basis with a discount offer:
Buy 3 articles and enjoy 10% off your total purchase with a rebate issued directly post payment now through September 10th, 2021.
“Hopefully everyone will be enjoying some time off over the Labor Day weekend. No need to stress over looming deadlines for content. Pop in to my store and buy a few pieces. Turnaround time is fast and reliable,” Nikki invites.
Latest articles include topics on pet grooming, riding the senior horse, collection and cadence training in the dressage horse plus how to detox your horse for optimal health after competition season.
Don’t forget Nikki Alvin-Smith offers a full range of writing services across a variety of budgets too.
“Wordsmith skills that work are an essential component to develop any business. Not everyone is a good writer and boring content serves no purpose. In fact, it does the opposite, it turns folks away from your company and they are unlikely to give you a second shot. If you’d like to add me as a remote team member to your marketing department or if you’d like me to ‘be’ your marketing department, please don’t be shy to reach out and ask me about the various levels of content packages I offer. You can choose a basic budget conscious plan or dive into my popular VIP option that lifts the weight of PR/Marketing off your shoulders and leaves you free to focus on other aspects of your business. Please note: For companies that are looking for ‘work for hire’ contracts versus remote freelance contracts, please don’t hesitate to ask. While ‘work for hire’ contracts are obviously more expensive than a remote freelance contract package, they can offer a neat adjunct to marketing endeavors in certain situations. All are welcome!”
Please email Nikki@NikkiAlvinSmithStudio.com directly for more information and visit her website at www.NikkiAlvinSmithStudio.com You can visit her online store at the website and purchase both short burst and full feature articles at the click of a button. Please note that Nikki Alvin-Smith services are provided through her corporate entity Horse in a Kilt Media Inc.
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 300 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.