Cowgirl Magazine Announces Its 30 Under 30 Class of 2023

What started in 2020 as a list of 30 deserving young women leading the way among the varied and uniquely rural American industries surrounding the Western way of life, has evolved four years later into 120 of the most promising and gifted female leaders 30 years of age or younger.  From marketing executives to animal nutritionists, rodeo competitors to entrepreneurs, and veterinarians, the COWGIRL 30 Under 30 honors represent the broad spectrum that make up what is commonly called the Western industry and is the flagship program created by the editors and executives at COWGIRL.

Though a grading process administered by COWGIRL and a committee of female executives from within the Western industry, 30 young women rose to the top ranks from a group of more than 100 applicants to be recognized for their accomplishments and contributions to the Western industry in the COWGIRL 30 Under 30 Class of 2023.

Among the distinguished recipients of the 2023 class include, Helen Hardy, Manager of Youth Development, American Quarter Horse Association, Olana Osborn, National Communications Strategist, Pyranha Animal Health, Sara Honegger, Director of Marketing, National Reining Horse Association, Sadie Noblitt, Marketing Coordinator, HatCo, Stetson, Resistol, and Charlie1Horse Hats, and Kaitlyn Hurst, Director of Marketing, Bluebonnet Feeds/Stride Animal Health.

For the complete list of honorees visit:

The 30 honorees will be feted and recognized during a ceremony and celebration on March 10, 2023, at Hotel Drover in Fort Worth, Texas. Guests of the gala will include the previous class alumna and representatives of the brands that support the event including Wrangler, Teton Ridge, Durango Boots, Cavender’s, Charlie 1 Horse Hats, Montana Silversmiths, Dude Rancher’s Association, Corral Boots, and Old Gringo Boots.

The Wrangler COWGIRL 30 Under 30 Empowered Gala presented by Teton Ridge will take place amidst the rustic-luxe grandeur of The Barn, Hotel Drover’s warmly appointed special events venue, against the backdrop of the immaculately restored Mule Alley entertainment district in the historic Fort Worth Stockyards.

The mission of COWGIRL 30 Under 30 is to seek out and publicly recognize young women who distinguish themselves as leaders within the Western industry. Whether they be corporate executives, professional athletes, media professionals, or working cowgirls, the aim of COWGIRL 30 Under 30 is to shine a light on this vital and talented workforce while creating a network of individuals who can serve as role models and mentors for future female leaders.

About COWGIRL: COWGIRL is the contemporary Western lifestyle print magazine and digital media brand exclusively for women.  Established in 2009, COWGIRL captures the spirit on the modern West from a female perspective. COWGIRL is the only nationally distributed Western lifestyle magazine exclusively for women and reaches more than a million readers and followers in print and online.  COWGIRL 30 Under 30 is the flagship program created by the editors and executives at COWGIRL.

Learn more about the COWGIRL 30 Under 30 at and


(Sorted by First Name)

 Brilynn Bentley, Corporate Marketing Partnerships Junior World Finals Asst. General Manager, Las Vegas Events

Age: 23 | Las Vegas, Nevada

Brittany Coffee Park, Photographer | Business Owner, BC Parker Co

Age: 29 | Welch, Oklahoma

Callee Fischer, Cattle Marketing Professional, Matt C. Sims Auction, Inc.

Age: 30 | Chattanooga, Oklahoma

Carly Hoffmann, Rancher, Agriculture Advocate and Graduate Teaching Assistant, Hoffmann Livestock and Texas A&M University, respectively

Age: 27 | Bryan, Texas

Cassie Younginer, Equine Specialist, Zoetis

Age: 30 | Greenville, South Carolina

Cheyenne Sparks, CattleWoman/Communications Manager/Registered Tribal Artist, Oklahoma CattleWomen/American National CattleWomen

Age: 30 | Blanchard, Oklahoma

Dr. Christy Petry, College Instructor, Sales Representative, Horse Show Sectary/Manager, West Texas A&M University, Kimes Ranch Apparel, AQHA, SRCHA, STHX, RHAA, and 4-H/FFA

Age: 28 | Clarendon, Texas

Desiree Heath Mills, Communications & Marketing Specialist, American Paint Horse Association, CHROME, Paint Horse Journal

Age: 30 | Arlington, Texas

Elizabeth Lawhorn, Director of Performance Development, American Paint Horse Association

Age: 28 | West, Texas

Gabrielle Crumley, Business Owner, Rancher, Out West Marketing Group LLC, Beef Box, CR Angus Ranch LLC

Age: 27 | Burlington, Wyoming

Helen Hardy, Manager of Youth Development & AQHYA, American Quarter Horse Association

Age: 30 | Amarillo, Texas

Ivy Weirather, Western Events Representative, Montana Silversmiths

Age: 27 | Pueblo West, Colorado

Jillian Masciantonio, Chief Executive Officer and Occupational Therapist, The Making Strides Foundation

Age: 30 | Export, Pennsylvania

Kaitlyn Hurst, Marketer by profession. Horsewoman at heart., Director of Marketing, Bluebonnet Feeds / Stride Animal Health (AC Bluebonnet)

Age: 30 | Mineral Wells, Texas

Keni Reese, Director of Marketing and Communications, Montana Stockgrowers Association

Age: 26 | Helena, Montana

Kiah Burchett, Motivational Speaker & Life Coach, Coach Kiah LLC (self-employed)

Age: 29 | San Louis Obispo, California

Kylynn Copeland, Marketing Strategist, The American Quarter Horse Association

Age: 28 | Fort Sumner, New Mexico

Dr. Kyre Larrabee, Veterinarian, Gray County Veterinary Clinic

Age: 29 | Pampa, Texas

Landyn Croy (Hill), Entrepreneur/ Business Owner, The Saddle Shoppe

Age: 27 | Greeley, Colorado

Lauren Kelsey, Model and Silversmith, ISMS

Age: 23 | Stephenville, Texas

Leah Scholz, Bull Development Manager, Agri Beef

Age: 26 | Caldwell, Idaho

Madeline (Maddie) Weber, TV Programming and Production Manager, Marketing Manager, Breeding Manager and Owner, Professional Rodeo Cowboys Association, Weber Performance Horses LLC, Metal Figure

Age: 26 | Waukomis, Oklahoma

Morgan Wallace, Senior Manager, Social Media at the PBR and Director of Social Media at Miss Rodeo America, Professional Bull Riders and Miss Rodeo America

Age: 26 | Stephenville, Texas

Natasha McCann, Clinical Rehabilitative Specialist, McCann Athletic Therapy, Champion Living Fitness, Justin Sports Medicine, Western Sports Foundation, Texas Rangers Baseball

Age: 29 | Aledo, Texas

Olana Osborn, National Communications Strategist, Pyranha Animal Health

Age: 25 | Ocala, Florida

Sadie Noblitt, HatCo Marketing Coordinator, HatCo – Stetson, Resistol and Charlie1Horse

Age: 23 | Royce City, Texas

Sami Jo Smith, Women’s Rodeo World Championship Director of Operations and Rodeo Administration, World Champions Rodeo Alliance and Womens Rodeo World Championship

Age: 30 | Farson, Wyoming

Sara Honegger, Director of Marketing, National Reining Horse Association (NRHA)

Age: 29 | Oklahoma City, Oklahoma

Shelby Lovelace, Small Business Entrepreneur, The Good Babes Co

Age: 29 | Lampasas, Texas

Tanner Mabry, CEO of The Whole Herd, LLC, The Whole Herd, LLC

Age: 30 | Granbury, Texas

Contact: Ken Amorosano –

Image available on request

AHP has not verified the factual statements in any message and AHP assumes no responsibility for the contents of, or any damage resulting from, any communication in the Newsgroup. Publication in the Newsgroup is not an endorsement by the organization of any product, person, or policy.