According to Wyzowl’s 2024 State of Video Marketing Report, video content drives significantly higher engagement across nearly every platform—up to 80% more interactions than static posts. In today’s increasingly digital equine industry, video has become the most powerful way for businesses to connect with their audiences, share authentic stories, and convert attention into revenue.
Jarred Goeckeler, Owner & Founder of HD360 Equine, a division of HD360 Productions, specializes in strategic video content tailored specifically for equine brands, facilities, and publications. Below are five proven video strategies that help equine professionals increase engagement, deepen trust, and grow their business.
1. Short-Form Social Media Videos (Reels & Stories)
Videos under one minute attract attention quickly, drive engagement, and are shared more often than static posts. Behind-the-scenes stable tours, quick training tips, or brief rider testimonials perform exceptionally well, building stronger community connections and brand loyalty.
2. Compelling Brand Story Videos
Well-crafted storytelling videos engage your audience emotionally, communicating who you are, what you stand for, and how you uniquely help your customers. Sharing authentic stories of success, passion, and purpose helps convert viewers into long-term clients.
3. Expert Educational and Training Videos
Educational content boosts your credibility and attracts viewers seeking professional guidance. Simple “how-to” videos on horse care, riding techniques, or product usage position your brand as an authority while fostering trust with potential clients.
4. Dynamic Event Highlights and Recaps
High-quality event recap videos not only celebrate successful events but also serve as powerful promotional tools for future attendance. Repurpose these highlights across multiple platforms to extend your marketing reach and maximize ROI.
5. Engaging Website Banner Videos
Strategically placed banner videos immediately captivate visitors and enhance your website’s professional appearance. High-quality visuals showing your facility, services, or team in action make strong first impressions that capture visitors immediately, often leading to longer site visits and higher conversion rates.
Ready to Leverage the Power of Video for Your Equine Business?
Schedule a complimentary strategy call with Jarred Goeckeler today and start transforming your equine brand’s digital presence.
Contact:
Jarred Goeckeler – Owner & Founder,
📧 jarred@hd360prod.com 📞 908-801-6265
About Jarred Goeckeler
Founder of HD360 Productions and HD360 Equine, Jarred Goeckeler grew up on a horse farm in New Jersey, where his early lessons in horsemanship shaped a lifelong connection to the equine world. That foundation gives him a true horseman’s eye behind the lens, capturing the subtle details, authentic emotion, and power of the equestrian lifestyle with accuracy and respect.
Through HD360 Equine, Jarred has partnered with leading equine brands, trainers, and events across the country to produce cinematic, story-driven content that connects deeply with horse owners and enthusiasts alike. His work blends industry knowledge and storytelling expertise, helping equine businesses communicate clearly, connect authentically, and grow effectively.
Media Contact:
Jarred Goeckeler – Owner & Founder,
📧 jarred@hd360prod.com
📞 908-801-6265