Hiring a content writer to fix what you’ve broken is one way to go about utilizing expensive AI services. And believe me that job is one of sincere frustration and hard work, and entry level GIG personnel will not be turning things right way up any time soon. Especially if your business exists in a niche market with a target audience that requires bona fide thought leadership to trust your brand and product line.
AI is expensive in more ways than one. It’s more than just the cost of bulking up your business and training staff on CRM. From ongoing tides of data hacks to customers of Salesforce and the like, to upsets with customers that abhor AI creations like the recent outburst from readers of Vogue magazine who responded negatively to an AI created advertisement, things are rapidly moving in a bad direction for ROI. Is your business ahead of the curve or are you paying through the nose to be just another guinea pig?
As Bob Dylan told us, “The times they are a changin’.” While you’re reading this play his song his advice is rather apt on a number of levels. But are folks that choose not to take on AI in all its vestiges likely drowning in the past, or are the ones slow to adapt to these changes going to be the fast ones later. I’m a big Bob Dylan fan especially for his insightful lyrics, perhaps this last stanza of his song might apply:
” The line it is drawn
The curse it is cast
The slow one now
Will later be fast
As the present now
Will later be past
The order is rapidly fadin’
And the first one now
Will later be last
For the times they are a-changin’ “
As NBC News kindly pointed out in their tech news piece, “Humans Are Being Hired To Make AI Slop Look Less Sloppy”, even web and app developers are having trouble navigating the muddy AI waters. Specifically that vibe-coded websites and apps were not delivering results wanted and that systems were unstable; chatbots were delivering inaccurate answers to customers and sometimes leaked sensitive data; and frequent AI content crashes and irrelevant recommendations made life a bit of a mess.
So salient advice from this seasoned marketeer who is swimming slightly against the AI rip tide and not moving parallel to the coastline away from a beach of strong branding and trust building content, don’t throw away your talented content creators in the pull of the tide. They represent a valuable return on investment that you know for a fact is reliable.”
Please Email Nikki@HorseinaKiltMedia.com direct or visit Horse in a Kilt Media Inc., and learn more about the stable full of marketing skills as an artful content writer, equestrian blogger, columnist, marketing specialist and strategist that are ready for your dining delight. Employing a professional marketing strategist/specialist is your way forward to getting out from behind your computer screen and enjoying more down time – AND importantly, enjoying better sales figures and less stress building them.
As a British/American professional Grand Prix competitor/coach/clinician Nikki brings unique angles, experiences and thought leadership/authority to her wordsmith wizardry with a proven successful track record in boosting brand visibility and viability and a willingness to interject some much-needed human intelligence into your marketing content.
About Nikki:
Internationally published author/writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog, and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 260 different magazine titles. Her clients include/have included: equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm , a private dressage yard and organic hay farm in the Catskill Mountains of New York. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.
Media Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Email: Nikki@NikkiAlvinSmithStudio.com
Website: https://www.horseinakiltmedia.com/
Cell: 607 434 4470