Digital Content Manager

Digital Content Manager, Fort Worth, TX

Coordinate, curate, and help facilitate digital communications for the Morris Equine Group that includes titles such as Western Horseman, Quarter Horse News, Barrel Horse News, Stallion Register, as well as the National Barrel Horse Association (NBHA), West Coast Barrel Racing Association (WCBRA) and Road to the Horse. The Digital Content Manager will oversee digital content, social media and other related media solutions to drive traffic to and across the Equine Group digital landscape to improve customer experience and increase engagement.

Key Responsibilities:

Manage Equine Group digital content including:

  • Publish content on Equine Group sites using WordPress and other CMS software
  • Work closely with editorial staffs to increase website traffic, social media following, search engine optimization, monthly goal setting and other forms of engagement
  • Develop and execute daily postings across social media channels
  • Edit and publish monthly contests
  • Learn and execute new digital media platforms when necessary
  • Stay abreast of Internet/online best practices
  • Curate and optimize content for weekly/quarterly/monthly e-newsletters
  • Oversee digital and social media channel content to ensure alignment with corporate brand standards
  • Be an advocate across the digital brands, engaging in positive, proactive brand-appropriate dialogue and answering questions/providing assistance, support and direction where appropriate

Key Skills Required:

  • Keen understanding of cultural and social aspects of the Equine Industry
  • Understanding and appreciation for the global Internet landscape including websites, web design and content best practices, blogs, podcasts, social media, online community destinations, etc.
  • Relevant web management and optimization experience
  • Self-starter who can work independently with minimal supervision, but also able to effectively work within a team

 Qualifications:

  • Bachelor’s Degree and/or 2 years of experience in Communications with a strong emphasis on Digital Media
  • Highly motivated individual with proven experience in writing/developing and managing corporate digital content, social media content, and related marketing solutions
  • Web management & optimization experience
  • Knowledge of the social media landscape
  • Knowledge of latest SEO practices
  • Knowledge of HTML and CSS
  • Knowledge of WordPress content management system
  • Familiarity with various photo and video editing software and platforms such as Adobe CC
  • Familiarity with email platforms such as MailChimp

Please submit resume and cover letter to Dani Licklider at Danielle.licklider@cowboypublishing.com

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