Digital Fulfillment Specialist

Coordinate and conduct the activities involved in digital marketing campaigns to ensure goals are achieved for clients across the Morris Equine Group. The Digital Fulfillment specialist will work directly with the sales team and third-party vendors on paid campaigns to drive results and ensure campaign success across websites, email and social media. As a part of the Digital Marketing team, the Digital Fulfillment Specialist leads the digital task management platform and executes on paid deliverables for titles such as Western Horseman, Quarter Horse News, Barrel Horse News, Stallion Register, EquiStat as well as the National Barrel Horse Association (NBHA), West Coast Barrel Racing Association (WCBRA) and Road to the Horse.

 Key Responsibilities:

Conduct the various action steps involved in digital marketing programs including but not limited to:

  • Create, manage, and analyze campaigns including display, video (including OTT and Connected TV), audio, SEM, email marketing, website creation, etc.
  • Communicate with the Equine Group’s sales representatives about the specific digital packages sold to individual clients; requests from clients; and strategic and tactical recommendations for clients to achieve best results
  • Produce reports to be provided to clients and for internal needs
  • Research and understand advertising and digital media industry trends to best assist clients in achieving their advertising objectives
  • Coordinate the trafficking of digital products between sales support and fulfillment

Key Skills Required:

  • Keen understanding of cultural and social aspects of the Western industry
  • Understanding and appreciation for the global Internet landscape including websites, web design, email marketing, display ads, SEO, SEM, social media and programmatic advertising
  • Relevant web management and optimization experience
  • Proven experience with email list management and re-engagement campaigns
  • Self-starter who can work independently with minimal supervision, but also able to effectively work within a team
  • Strong attention to detail with the ability to manage multiple projects and brands simultaneously under deadlines
  • Strong analytical and troubleshooting skills, and data-driven thinking

Qualifications:

  • Bachelor’s degree or equivalent in a marketing communication, computer science or digital advertising related field preferred
  • Highly motivated individual with at least two years of direct experience in website management, email marketing and programmatic/display advertising
  • Proven track record in content optimization within CMS platforms such as WordPress
  • Knowledge of the social media landscape with Facebook Ads Manager specifically
  • Knowledge of latest SEO and SEM practices, along with Google Ads Manager
  • Working knowledge of HTML and CSS
  • Familiarity with various photo and video editing software and platforms such as Adobe CC
  • Familiarity with email platforms such as MailChimp

Please submit resume and cover letter to Dani Licklider at Danielle.licklider@cowboypublishing.com

 

AHP has not verified the factual statements in any job posting and AHP assumes no responsibility for the contents of, or any damage resulting from, any communication in the CareerTrack. Listing in the CareerTrack is not an endorsement by the organization of any employer, person, or policy.