Marketing and Advertising Coordinator

Summary

This position will assist in the development and management of the Mustang Heritage Foundation’s advertising and promotional efforts. The position will help develop cost-efficient and effective marketing campaigns, including print, online, social media, event and more.

Duties and Responsibilities

Develop and execute external print and online advertising and promotional campaigns in conjunction with directors and program and event coordinators.

Work with the Director of Marketing, graphic designer and other key staff to develop creative for print and online campaigns.

Create and manage content calendars for the various social media platforms and accounts, including Mustang Heritage Foundation, Extreme Mustang Makeover and America’s Mustang.

Schedule and monitor social media posts and campaigns, as well as managing responses to questions and/or messages.

Research and implement trends and updates in social media engagement and reach.

Track engagement and reach across all platforms.

Fulfill all advertising requirements for sponsorships, alliance trade-outs and other external events.

Coordinate email blasts and internal web advertising.

Write marketing business plans and develop strategies to support MHF’s mission of securing placements through programs, events and education.

Assist with the marketing, promotion and execution of MHF events.

Other duties as assigned.

Travel as requested. Some weekends.

 Experience

  • Bachelor’s degree in marketing, advertising, business or related agricultural field
  • Equine and/or agricultural experience preferred
  • Track record of action-orientated delivery and results
  • Demonstrated ability to work in a team

Internal Relations

This position reports to the Director of Marketing and maintains regular contact with other employees and staff

External Relations

This position will maintain contact with media, advertisers, sponsored program/event liaisons, MHF members, trainers, fans, BLM, etc.

To apply, please send resume and cover letter to michelle@mustangheritagefoundation.org by October 31, 2021.

Updated October 2021

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