Marketing Manager

Position Title: Marketing Manager, Equine Brands – MCC Enthusiast Magazines

Work Location: Fort Worth, Texas

Status: Full Time, Hourly [40 hours / week]

Reports to Dani Licklider, Director, Enthusiast Group – MCC Magazines

Position Summary

The Marketing Manager is responsible for executing and implementing marketing plans, strategies and tactics for all Morris Equine Group media brands to include Western Horseman, Barrel Horse News, Quarter Horse News, EquiStat and Stallion Register. These marketing deliverables include brand adherence and audience development and growth in print, online and at Western industry events. The Marketing Manager also will assist in the creation of assets for sales, video, social media, along with the creation of promotional materials, press releases and comprehensive media campaign plans and execution. This position will also act as an ambassador for all Morris Equine brands when needed.

 Essential Function, Duties and Responsibilities

  • Plan, develop and implement multimedia campaigns with a focus on audience development, brand loyalty and subscription growth across multiple equine brands
  • Work directly with the Director of Marketing to implement strategic campaigns to promote in-house merchandise
  • Curate, coordinate and facilitate deliverables for all trade/media partnerships including but not limited to event activation, print, website and social promotion
  • Lead on tradeshow event marketing including the planning, ordering, setup and management of booths at key Western industry events
  • Orchestrate and develop key event activation opportunities outside of traditional format
  • Generate social media, website and video content while attending Western industry events
  • Create and manage key partnerships with outside industry professionals
  • Represent the Morris Media Equine Group at all times with high-professional standards and attention to detail
  • Manage trade show booths for all brands; includes design, set up, staffing and working booths at major industry events
  • Manage existing sponsorships and develop new sponsorship opportunities
  • Write and distribute press releases to promote programs, products and initiatives
  • Assist with the development and creation of marketing materials
  • Assist managers with marketing related special events and special projects
  • Develop Marketing and sales collateral materials for all books and products
  • Manage merchandise product development/apparel/books/etc.

Education/Skills Requirements

  • Superior organization skills
  • Critical thinker with a keen ability to plan, strategize and problem solve
  • Strong attention to detail and willingness to do all tasks as assigned
  • Ability to work independently with minimal supervision yet able to be a productive member of a team
  • Strong communication skills and ability to plan a head a must
  • Superior organization skills, detail-oriented and professional
  • Self-starter who can work independently with minimal supervision, but also able to effectively work within a team

Qualifications

  • A bachelor’s degree in Marketing, Advertising or other Communications or business-related field
  • 3-5 years of experience implementing multi-media campaigns for national brands
  • Strong passion and connection to the Western industry

Work Environment

This position operates in a professional office environment.  This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and fax machines.  Occasional evening and weekend work may be required as job duties demand.

 Physical Requirements

While performing the duties of this job, the employee is routinely required to sit, stand, walk, present, use hands and fingers to handle or feel, reach with hands and arms, and effectively speak and hear.  The employee must occasionally lift and/or move up to 100 pounds with or without assistance.  Specific vision abilities required by this job include close vision, and ability to adjust focus.

This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts, or working conditions associated with the job.  While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or require that other or different tasks be performed when circumstances change (e.g., emergencies, changes in personnel, workload, rush jobs, or technological developments).

For questions, contact: John.lunn@morris.com, 817-569-7116

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