Advertising Account Executive

The Chronicle of the Horse, the nation’s leading and longest running equestrian publication, is looking to expand their sales team with a new advertising account executive. This role is a client facing sales position focusing in both the endemic and non-endemic markets surrounding the equestrian realm looking to target the Dressage, Hunter/Jumper, and Eventing disciplines. Our ideal candidate is an outgoing and charismatic team player who is a hardworking self-starter, resourceful, creative, and shares our passion for equestrian sport.

  •  Prospect and manage new and existing advertising accounts
  • Develop creative and effective integrated media campaigns, tailored to amplify each client’s unique branding message and meet their KPI’s.
  • Ability to learn new CRM platforms (with guidance) efficiently and thoroughly
  • Anticipate client’s marketing needs and develop proposals accordingly to drive incremental business
  • Liaise with clients and their counterparts in addition to COTH’s in-house production and design staff to ensure that the client’s message and vision is brought to fruition and strategy is executed as planned.
  • Regularly perform account campaign analysis, proactively raising issues and/or suggests changes to enhance profitability for clients.
  • Strong desire to stay aware of market trends and understanding the ever-changing landscapes of social media and digital marketing to best support our clients
  • Brainstorm with both the sales and editorial departments to develop new products to increase revenue and overall customer satisfaction

Qualifications:

  • Bachelor’s degree strongly preferred
  • Work experience in sales and customer service
  • Strong and current working knowledge of the English equestrian disciplines and horse show industry
  • Self-starter, goal oriented, multitasking, team player
  • Excellent communication and ‘people skills’

Big Plus:

  • You are actively involved in the hunter/jumper disciplines and either travel to Wellington or Ocala for the winter months or are based there year round
  • You already have a notable rolodex of industry influencers and equine-focused company personnel

Benefits:

  • Remote optional
  • Flexible work time
  • Uncapped commission structure + base salary
  • Healthcare, vision, dental
  • Work alongside crazy horse loving people

We realize there is no perfect candidate and are willing to train the right individual. If interested, please send resume, cover letter and any questions to afoltz@coth.com and ccalder@coth.com

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