Established in 1958, the Washington International Horse Show, a 501(c)(3) nonprofit charitable organization, is one of North America’s most prestigious, competitive and entertaining equestrian events. Highlights include the Longines FEI Jumping World Cup™ Washington CSI5*-W for the President’s Cup, the WIHS Equitation Finals, top national hunters and jumpers, plus community and charity events. WIHS is an official USEF Heritage Competition.
Position Summary
The Washington International Horse Show seeks a highly motivated and experienced Marketing Director who will be responsible for developing and executing a yearly marketing plan and strategic marketing initiatives to promote the show, drive brand awareness, engagement, and growth through ticket sales and livestream viewing.
The Marketing Director will effectively communicate the show’s message across various media channels, through creative, content, and brand management ensuring consistency in brand look and in alignment with the goals of the show and organization as a whole.
This position requires a blend of creative thinking, analytical skills, and leadership capabilities to successfully navigate the dynamic landscape of modern marketing.
This role will be expected to collaborate with all staff (6-7 employees) and seasonal employees, as needed, as well as the Executive Committee of the BOD on select marketing aspects of the event to ensure a high quality all-encompassing marketing plan is developed and executed to plan.
This role will report to the WIHS Executive Director.
Key Skills/Requirements
- Strong track record of success in marketing campaigns through various platforms
- Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross functional staff, team members and external vendors/partners
- Strategic thinker with the ability to develop and implement short and long-term marketing strategies aligned with business objectives and goals
- Strong project management skills with the ability to prioritize tasks, delegate tasks, meet deadlines, and manage multiple projects simultaneously
- Self-starter with the ability to work independently and as a part of a team
- The success of this role will be highly dependent on being able to balance business savvy with strong creative sensibilities, demonstrating a strong marketing acumen and collaborating with critical stakeholders
- This person should have a strong understanding of content production across multiple mediums (Digital, Social, Print, Experiential, and Broadcast)
- Expertise in social media and website management is preferred
- Knowledge and use of Microsoft Office (Outlook, Word, Excel, PowerPoint)
Key Responsibilities
- Developing a marketing strategy and plan including print, digital, and social in accordance with each year’s marketing goals
- Guide creation of all marketing materials and supervise work done, giving creative direction, providing approvals, manage any legal and clearance issues with content, if applicable (to include but not limited to the following: social assets, digital assets, print collateral, advertisements, in-show displays)
- Oversee and maintain consistency in messaging across all marketing materials
- Develop formal presentations for executive meetings
- Monitor and analyze effectiveness of marketing efforts
- Organize and coordinate any experiential marketing events leading up to and during the show week
- Create agenda and run weekly marketing meetings
- Manage unpaid and paid media buys/partnerships
- Social media content creation
- Maintain website with current/timely messaging
- Ticket sales strategy and ticket sales reporting
- Liaise with the State of Maryland and Prince George’s County sports authorities (both horse and non-horse sport) and key individuals to cross promote events (like the Maryland 5-Star, racing, etc.) taking advantage of our shared PR, marketing and sport resources and lists.
This is a year-round part-time salaried role working remotely, except for show week on site at the competition venue. The role will expand to full time for three months in late summer/autumn. Bonus potential included with salary.
Submit your cover letter and resume to jobs@wihs.org by May 3, 2024.
Link to full job description on website: https://wihs.org/careers-wihs/