Social Media Strategist

Location: Amarillo, TX


The Social Media Specialist collaborates with the Marketing Team to develop and execute organic and paid social content in a strategy that aligns social goals with business objectives across various social media channels, including Facebook, Instagram and TikTok. The Social Media Specialist manages a collection of AQHA-owned social accounts and provides guidance to the admins of additional AQHA-managed profiles. This role requires a creative, innovative individual with an eye for aesthetics, designing and directing the creation of graphics and multimedia content, both independently and with help from the creative team. The Social Media Specialist analyzes data to generate innovative ideas and solutions. This role is vital to the Marketing Team’s overall objectives of driving revenue, customer recruitment and retention, internal client satisfaction, project efficiency, team unity and, ultimately, the success of the department relationships.


  • The Social Media Specialist is responsible for supporting the Marketing Team in the development, execution and reporting of organic and paid social media campaigns.
  • Manage AQHA-owned social accounts, which includes regular scheduling, community management and trafficking of customer inquiries.
  • Write clear, engaging copy on all social posts.
  • Create impactful, objective-oriented content.
  • Work with and edit a wide range and quality of video and static imagery, turning them into content assets optimized for individual platforms and audiences while meeting brand standards and guidelines.
  • Lead out-of-the-box asset creation in partnership with the Creative Team: video snippets, GIFs and other rich media to boost views and engagement.
  • Identify key assets (blog posts, guides, etc.) and promote them on AQHA’s social media channels to drive web traffic, engagement and lead generation.
  • Assist with event coverage, traveling occasionally for on-site coverage and/or working remotely through the duration of the event; this work may occur on weekends.
  • Stay on top of current and future social platforms and trends to develop and improve social strategies and solutions within the team.
  • Hone design, video editing and copy-writing skills utilizing standard industry software and social platforms.
  • Service rapid turnaround times, capture trending moments, and deliver and receive feedback, all while keeping a clear, enthusiastic, and proactive attitude toward content creation.


  • Bachelor’s degree in marketing or closely related field (or combination of education and related experience)


  • Excellent writing, spelling and punctuation skills
  • Experience with graphic design and video editing
  • Embody strong organizational skills and is data and detail-oriented
  • Demonstrate a high degree of professionalism
  • Agency experience or experience working with multiple advertiser accounts preferred


  • Experience with social media management and analytics systems like Emplifi
  • Experience with graphic design software like Adobe Photoshop, Illustrator or Canva
  • Familiarity with project management systems like Asana
  • Familiarity with web technologies (content management systems, social media tools, blogs, etc.)


  • 3-5 years marketing experience
  • 2+ years social media marketing experience on relevant social media platforms, including Facebook, Instagram and TikTok
  • Qualified candidates should be prepared to submit a portfolio demonstrating examples of their work



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