Marketing Lead

This role will work with the full portfolio of EG Media brands: Horse Illustrated, Young Rider, Western Life Today, Hobby Farms, Atomic Ranch, Cottages & Bungalows, Coinage, and Rock & Gem.

Job Description

  • Plan and execute a marketing strategy in line with the business objectives.
  • End to end customer experience management.
  • Develop and execute brand strategy in consultation with the leadership team.
  • Ensures regular trainings for team on brand guidelines; maintains consistency in communication across all customer touch points.
  • Leads complete marketing team that includes SEO, design, copywriting , email marketing, digital operations etc.
  • Oversee design and communications across all channels and platforms as per set brand guidelines.
  • Set and administer annual marketing budgets with a keen focus on ROI.
  • Keep abreast of the industry trends and events including webinars, conferences and thought leadership contributions.
  • Identify new business opportunities and present to relevant stakeholders with relevant facts and figures.
  • Ensure smooth day to day operations for the entire team, including achievement of key objectives/metrics.
  • Support the sales team via necessary collaterals, software, etc.
  • Strategize, implement & manage all customer touch points like website, social media, etc.
  • Create, maintain & report marketing dashboards.
  • Report on the effectiveness of marketing campaigns using pre-determined KPIs.
  • Work with media agencies & vendors.
  • Conduct market research studies to assist in existing and proposed initiatives.


  • Candidate should have a minimum of 10-12 years’ experience, with at least 6-7 years in digital-facing role.
  • Candidate should have managed a team directly instead of working through a marketing agency.
  • Past experience in a media company/publishing/e-commerce setup is a definite plus.


  • Candidate must have exceptional oral and written communication skills.
  • Conversant MS Office

To apply, please send resume and short cover letter to Rima Dorsey at

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