CHRISTOPHER WARE is a media sales expert with 19 years’ experience in selling print and digital advertising, event sponsorships, and exhibit space. He has generated more than $20,000,000 in media sales for niche publications and events. Currently he is the Vice President of Business Development for NAIOP, a national trade association for real estate developers. At NAIOP he’s doubled revenue since the end of the Great Recession, doubled conference sponsorship sales, more than tripled the number of companies sponsoring, and tripled digital advertising sales. But he’s best known for giving away free burritos to get his calls returned.
Ware is a regular speaker and writer on generating sponsorship and media sales. He’s contributed thought leadership to the American Society of Association Executives (ASAE), Niche Media, Association Media and Publishing (AM&P), International Association of Exhibit Managers (IAEM), Specialized Information Publishers Association (SIPA), American Horse Publications and ExpoNext.
Ware lives in Virginia with his wife of 18 years. He’s been to all 30 Major League Baseball parks, over 40 minor league parks, and hopes to one day see a game in every state.
In 2018, Ware presented a Sales Skills Workshop – A Series of TED-like Talks at the AHP Equine Media Conference in Hunt Valley, Maryland.