THURSDAY, MAY 16, 2024

7:00 a.m. to 4:00 p.m.
Breeds of the Bluegrass
Optional Lexington Tour

5:30 p.m. to 7:30 p.m.
Welcome Reception
sponsored by Farnam

FRIDAY, MAY 17, 2024

8:30 a.m. to 9:30 a.m.
Equine Industry Vision Award Breakfast
sponsored by Zoetis

9:30 a.m. to 10:30 a.m.
TOWN HALL: Social License and Our Future
Moderator: KIM BROWN

10:30 a.m. to 11:00 a.m.
Mid-Morning Coffee Break, sponsored by
Humane Society of the United States

11:00 a.m. to 12:00 p.m.
The Audience Development Funnel
Guest Speaker: ERIC SHANFELT
Don’t focus your time on audience development efforts that don’t work. Move your audience from discovery to website traffic, to email subscriber, to paid/controlled subscriber using proven and cost-effective strategies.

11:00 a.m. to 12:00 p.m.
Keys to Lasting Success for Equine Photographers
Moderator: SHELLEY PAULSON
Panelists: ANNE EBERHARDT,  TAYLOR PENCE,  and PHYLLIS BURCHETT
A panel of experienced Equine Photographers will share how they are finding success in today’s marketplace by embracing multiple avenues for their photography. Find ideas and motivation to broaden your skills and client base so you, too, can find lasting success in your photography business. 

11:00 a.m. to 12:00 p.m.
Design That Thinks: Why Your Image Matters
Presenters: STEWART
PETE MANISCALCO, Creative Director
STEVEN VON GERLACHTER, VP, Strategy & Operations
With the acceleration of technology and continued expectations for company growth, one thing remains true: brand image is everything. We will demonstrate how timeless design principles, design thinking, and design basics can elevate brands and their content from everyday to iconic. 

12:00 p.m. to 1:30 p.m.
Networking Luncheon
sponsored by Boehringer Ingelheim

1:30 p.m. to 2:30 p.m.
Instant Revenue: Cobranded Social Media Ads
Guest Speaker: ERIC SHANFELT
Cobranded social media ads are a strong, 6-digit revenue stream that most publishers haven’t tapped into yet. It’s not difficult to implement and you don’t need social media followers to do it. And your inventory is virtually unlimited.

1:30 p.m. to 2:30 p.m.
Pitching Your Creative Content to New Outlets
Moderator: SUSAN FRIEDLAND
Panelists: MEGAN ARSZMAN, HEATHER WALLACE, ALLISON REHNBORG

2:30 p.m. to 3:00 p.m.
Mid-Afternoon Coffee Break, sponsored by
Humane Society of the United States

3:00 p.m. to 4:00 p.m.
Marketing for the Modern Equestrian Industry
Presenters: KAITLIN CHRISTOPHERSON, GSS The Marketing Agency, KELLY GIORDANO, Avenue Equestrian

3:00 p.m. to 4:00 p.m.
Equine Authors Roundtable
Moderator: HEATHER WALLACE

4:00 p.m. to 5:00 p.m.
Speed Networking

5:30 p.m. to 6:30 p.m.
AHP Special Awards Reception
sponsored by W. F. Young

6:30 p.m. to 8:30 p.m.
Vive le Cheval Party
sponsored by Via Nova Training

SATURDAY, MAY 18, 2024

8:30 a.m. to 9:30 a.m.
Breakfast sponsored by Brooke USA
Foundation and SmartPak Equine

9:30 a.m. to 10:30 a.m.
AI (Artificial Intelligence) in Equine Media
– A Year Later
Moderator: LISA WYSOCKY
Panelists: KATIE NAVARRA, MARLA BICKEL, STEVEN VON GERLACHTER, ALEX BECKSTETT

9:30 a.m. to 10:30 a.m.
Elevate Your Game: High-Impact Insights for Business Success
Presenters: GSS THE MARKETING AGENCY & AVENUE EQUESTRIAN

10:30 a.m. to 11:00 a.m.
Mid-Morning Coffee Break
sponsored by Platinum Performance

11:00 a.m. to 12:00 p.m.
Writing, Riding & Resilience
Guest Speaker: SARAH MASLIN NIR
New York Times Journalist, Author of Horse Crazy and Once Upon a Horse Series
Nir is also a two-time finalist for the Pulitzer Prize for her investigative journalism — including two exposes for the Times into corruption in equestrian sport which led to systemic industry wide change. An assault survivor, she will discuss how being an equestrian has informed her journalism, and at times, saved her life, and the work she does bringing the healing powers of horses to others. This insider’s-eye-view into the craft of investigative journalism will offer tips, skills, and ultimately, inspiration to uncover your own story. 

11:00 a.m. to 12:00 p.m.
Preparing Your Brands for the Cookie-Less Future
Presenter: JENNY HARRIS, Chief Marketing Officer, Equine Network
In this session, we delve into the impending depreciation of third-party cookies and its profound implications for businesses and brands. As the digital landscape evolves and privacy concerns take center stage, companies must adapt their strategies to navigate this data shift effectively. Join us as we explore the challenges and opportunities presented by this change and discover practical strategies for preparing your business and brand for a cookie-less future. Don’t miss this opportunity to stay ahead of the curve and ensure your brands remain competitive in an increasingly privacy-conscious world.

11:00 a.m. to 12:00 p.m.
10 Secrets for Longevity in Podcasting
Presenter: GLENN HEBERT

12:00 p.m. to 1:30 p.m.
Luncheon sponsored by
Straight Arrow Products 

1:30 p.m. to 2:00 p.m.
General Membership Meeting

2:00 p.m. to 3:00 p.m.
Telling Horse Tales
Guest Speaker: SARAH MASLIN NIR
New York Times Journalist, Author of Horse Crazy and Once Upon a Horse Series
In this storytelling session, Nir will discuss how to find your story and your narrative, your authorial voice, and offer guidance about how to break into the book publishing industry,  including finding an agent, crafting a proposal, getting published and even building your own book-tour. The session is followed by a book signing at 3:00 p.m.

2:00 p.m. to 3:00 p.m.
Advancing the Goals of an Association
Moderator: CHRISTY LANDWEHR
Panelists: AMY SALES, CMP, Vice President, Easter Associates; WHITNEY ALLEN, Director of Operations, USHJA; MEREDITH EKSTEDT, Director of Brand Marketing and Strategic Partnerships, USHJA; SARAH CONRAD, Marketing and Communications Director, The United States Pony Clubs, Inc.

3:00 p.m. to 3:30 p.m.
Mid-Afternoon Coffee Break
sponsored by Platinum Performance

3:00 p.m. to 4:00 p.m.
Best Practices for Creating, Conducting &
Analyzing Surveys
Presenter: RHIANNA RUSSELL, Account Manager for Catapult Creative, an Equine Network company

3:00 p.m. to 4:00 p.m.
Book Signing with Sarah Maslin Nir

5:30 p.m. to 6:30 p.m.
AHP Equine Media Awards Reception sponsored by Freedom Health LLC / SUCCEED and Trafalgar Square Books

6:30 p.m. to 7:00 p.m.
Preakness Watch Party

7:00 p.m. to 8:30 p.m.
AHP Equine Media Awards Celebration Dinner sponsored by Purina Animal Nutrition

8:30 p.m. to 9:30 p.m.
AHP Equine Media Awards Presentations
Centerpieces by Breyer Animal Creations