2020 Equine Industry Vision Award

Barbra Schulte Honored with 2020 Equine Industry Vision Award 

Award recognizes innovation, commitment and positive impact to equine industry

Zoetis and American Horse Publications (AHP) congratulate Barbra Schulte as the recipient of the 2020 Equine Industry Vision Award. For 20 years, Zoetis and AHP have partnered in the annual award that recognizes the innovation and commitment made by an individual or organization to positively influence the equine industry. Zoetis presented the award to Schulte by video since the 2020 AHP Equine Media Conference was canceled due to the COVID-19 pandemic.

Watch the Equine Industry Vision Award Announcement>>

Growing up on a farm in southern Illinois, Barbra Schulte’s lifelong love for horses started at a young age. At 8 years old, Schulte started training quarter horses and competing in Western pleasure, reining, horsemanship and cutting competitions. After attending college, she started her own cutting horse training business. Over the years, Schulte observed riders and how they handled themselves in the saddle. She decided to take her personal experiences from the arena and help other riders unlock their potential by becoming a certified Personal Performance Coach. Schulte retired from her professional training career in 2017, but she continues to coach riders in all disciplines to develop their full potential, perform under pressure and overcome fear.

“I’m incredibly grateful and honored to be recognized for the work I’ve done throughout my career,” Schulte said. “Seeing the lightbulb and joy people experience when they realize what is truly possible for them is the most rewarding part of my career. This award is about having a vision, and I’m humbled that my peers in the equine industry view me as a visionary. For that, I want to thank my husband, Tom, and fellow trainers and coaches for their support. I’ve always believed that, no matter how difficult things get, you can overcome those challenges by never giving up on your goals, finding the gift in the challenge and creating a new and even larger vision of your dreams.”

In addition to the Equine Industry Vision Award, Schulte received the National Female Equestrian of the Year Award, given by the American Quarter Horse Association. She was inducted into the National Cowgirl Hall of Fame and National Cutting Horse Association (NCHA) Members’ Hall of Fame. Schulte also captured two NCHA titles, among numerous other national titles and championships during her career.

For more information about the Equine Industry Vision Award, contact:
Judy Lincoln, Equine Industry Vision Award Coordinator, at 386-760-7743 or e-mail AHorsePubs2@aol.com


The Equine Industry Vision Award is given annually in recognition of outstanding leadership, creativity and meritorious contribution toward positive changes in the equine industry. This distinguished award is a unique opportunity to publicly recognize ingenuity, originality and effective innovation that exemplifies commitment, dedication and service to this industry.




  • Breyer Horses, a company that creates realistic model horse replicas of horse breeds and heroes of the equine world and introduces children into the world of horses.
  • Roxane Durant, co-founder and Executive Director of the Interscholastic Equestrian Association (IEA). IEA was organized to promote and improve the quality of equestrian competition and instruction available to middle and secondary school students in grades 4 - 12 and is open to public and private schools and barn teams.
  • Monty Roberts, founder, Flag Is Up Farms and Join-Up International, internationally known horseman committed to improving the traditional ways of treating not only animals but also the people around horses.
  • Barbra Schulte, CEO and President of the Center for Equestrian Performance, Inc. Schulte is a trainer, author, clinician, and personal performance coach, helping riders to overcome challenges.


Nominees may include individuals or organizations. They may be recognized for a single outstanding visionary achievement or for sustained outstanding contributions that have made a profound impact on the equine industry. In the case of nomination for a single achievement, nominees should have devoted themselves to a given task whose magnitude, significance and repercussions warrant a level of recognition beyond the purpose served. The achievement in question should be complete or measurable to the degree that the judges can come to an accurate assessment of its consequences and degree of success. The nominees may or may not come directly from the equine industry, but their achievement(s) must have created paradigm shifts in the perception of the industry.


The nominee’s performance in relation to the achievement(s) cited should demonstrate the following attributes and abilities:

1) The vision and innovation of a true pioneer.

2) Leadership, commitment, dedication and willingness to serve.

3) Original and effective ideas and/or products, services, programs.

4) High moral, ethical and professional standards.

Past Recipients