The Breakaway Roping Journal Launches Featuring Unprecedented Instruction, Inspiration and News

The Breakaway Roping Journal—the new website from the staff of The Team Roping Journal—launched Sept. 1, kicking off with never-before-seen instruction from world champions, inspiration from up-and-coming talent and news from across the sport.

Women’s Professional Rodeo Association World Champions like Lari Dee Guy, Hope Thompson, Jackie Crawford and Kelsie Chace young-guns and college stars like Loni Lester, Shai Schaefer, Rickie Engesser and Cassie Bahe to provide how-to advice for breakaway ropers of all ages on the new site. Barry Berg, who himself pushed some 200 calves during the Bob Feist Invitational’s All-Girl Championship, provides his explanation on the elements of the perfect push.

“Our team is using an editorial formula that we know works to help ropers improve,” Chelsea Shaffer, editorial director for The Breakaway Roping Journal, said. “The site kicks off with enough new breakaway reading to keep ropers busy, and we’ll be updating the site weekly with new content to keep inspiring you to strive for more in yourself and your friends and family. Plus, our friends across the industry—from rope companies to The Cowboy Channel to the WPRA, WCRA and Rafter L—are on board to help us keep everyone as updated as possible with everything ropers need to know to maximize the Western way of life.”

Readers can sign up for the brand’s newsletter at breakawayropingjournal.com and get updates across Facebook, Instagram and Twitter. The same editors who produce the vibrant digital presence of The Team Roping Journal will be at the helm of The Breakaway Roping Journal, so followers can expect up-to-the-minute coverage and entertainment from the team year round.

For editorial suggestions, questions or comments, email Chelsea Shaffer at cshaffer@aimmedia.com.

 For advertising information, please contact Nick Griggs at ngriggs@aimmedia.com or call 806-622-2225.

About The Breakaway Roping Journal
The Breakaway Roping Journal provides professional coverage of the athletes, horses, gear and events driving the exponential growth in the sport of breakaway. The BRJ will employ the talents of leading ropers, trainers, breeders and industry leaders to explore the forces shaping the sport, while providing transformative instructional pieces and videos that will motivate breakaway ropers to better each aspect of their craft at every level.

About The Team Roping Journal
The Team Roping Journal expands and energizes the team roping industry by telling dynamic stories of the people, horses and events that inspire the sport. Through engaging editorial and photography, we work to provide the necessary content for today’s team roper to maximize his or her precious time in and out of the arena.

 

 

 

 

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