Nikki’s Notes: Client or Customer, Soft Sells and Conversions

Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight

 “Do you know the different marketing approaches and when to use what to drive sales and more importantly profits, to your business? Sadly, many folks work hard rather than smart when it comes to addressing their client or customer, barely appreciating the divide between the two. It takes a combination of academic knowledge and real-world experience to know how to best market to each for best conversion rates.

You’ll hear folks say that sales are not about a hard sell anymore, and that a hard sell will get an equally hard ‘no’ when it comes to conversion to sale. But are the days of the hard sell really over? At a recent PR/Marketing conference I attended in Manhattan the cliché conversations the circled the room came fast and furious. But discussion and sharing of real result driven tactics and techniques mean everything. Nothing exists in a vacuum, and it is great to get out and about again and meet and greet old friends and find new faces at these events and garner some more education.

Another hot topic of conversation aside from how to elevate your customer to a client, given your business profile is relevant for the enterprise, was the handling of social media.

In my opinion, people will always kick off on social media. When people post online I believe they behave the way they do being behind the wheel driving and acting obnoxiously because they think they are unaccountable. Their perception is they are shielded by an armor of anonymity and virtue, which of course is a false façade.

The conclusions drawn by most ‘experts’ once the speakers had shared their advice and logic and illogical reasoning, was the typical outcome of many such gatherings of the minds – if you are serious about marketing for a business you need to hire a professional.

Hard sell or soft sell marketing it doesn’t matter – it’s like ice cream. If you don’t keep it at the right temperature it’s simply going to melt away. Working hard to keep a client or attract a new customer is great, but working smart with some application of a sophisticated marketing strategy is better and doesn’t have to be expensive.

I was thrilled to have some other members of my team from my company Horse in A Kilt Media join me at the event. Notably some of our contributing writers from “The Merry Band at the Catskill Horse,” our imprint Catskill Horse magazine, which is going gangbusters. It was wonderful to be able to share the experience and it helped highlight how education is so critical if you are serious about business development.

If you would like to learn more about the best ways to target your demographic and provide a balanced approach to the marketing strategy in today’s ever evolving world of sales techniques and best PR protocols, please reach out to me directly. I offer a versatile array of package pricing to ensure affordability based on needs and volume. Just because your business is small, doesn’t mean it has to stay that way. Come out to play! Learn how to grow its topline and elevate its placement in the competitive equine, equestrian and pet arena.”

If you would like to engage Nikki Alvin-Smith’s services via her company Horse in a Kilt Media Inc., please don’t hesitate to reach out to find out what’s on offer. Individually tailored marketing package pricing is more affordable than you may think and having a professional content producer on board for your pet or equine business will make all the difference in your branding and market presence.

Trot in and visit Nikki Alvin-Smith, Horse in a Kilt Media Inc., to learn more about her stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full-service horse training facility. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Website: Horse in a Kilt
Cell: 607 434 4470


AHP has not verified the factual statements in any message and AHP assumes no responsibility for the contents of, or any damage resulting from, any communication in the Newsgroup. Publication in the Newsgroup is not an endorsement by the organization of any product, person, or policy.