New Gift Set Will Be Available at Your Local Retailer in Time for the Holidays!
White Family and Authors Meet-and-Greet at BreyerFest This Weekend!
Cheryl White broke barriers. Not just in the starting gates in the racing industry, but as a groundbreaking leader as the first Black woman to hold a jockey’s license to race in the United States. It was not easy, but Cheryl would not take no for an answer, and made history at only 17 years old!
On September 2, 1971, Cheryl rode Jetolara, a Thoroughbred trained by her father, Raymond A. White, to score a momentous victory at the racetrack Waterford Park in West Virginia. A dedicated rider and top student, Cheryl also appeared on the television show “It’s Academic,” a student quiz show, and considered becoming a math teacher if being a jockey didn’t work out. However, with persistence and effort she defied the odds to make it as a jockey: Cheryl went on to gather more than 750 wins, was inducted into the Appaloosa Horse Racing hall of fame and even when she retired from the saddle went on to pass the test to receive a racing steward’s license.
Cheryl is celebrated in the new middle grade readers book inspired by her story: “The Jockey & Her Horse,” written by Cheryl’s brother, Raymond Jr., and New York Times reporter and two-time Pulitzer Prize finalist Sarah Maslin Nir. Book 2 in the “Once Upon a Horse” series, published by Cameron Kids, an imprint of Abrams, this wonderful book is included in Breyer’s gift set featuring a fully articulated figure of Cheryl along with her winning mount, Jetolara – perfect for encouraging action-filled play adventures that go along with the book.
“We are honored to join with Breyer in immortalizing my sister Cheryl and her pioneering achievement for children around the world and future generations,” her brother Raymond White Jr. said.
“Breyer brings so many inspirational horse world stories to life, in ways that kids and adults can relate to,” said Breyer’s Vice President of Marketing, Stephanie Macejko. “We are honored to bring Cheryl’s history to the world and help inspire young people to walk in her footsteps.”
At BreyerFest, July 14-16, at the Kentucky Horse Park, the book’s co-authors will attend a meet-and-greet plus autograph signing on Saturday, July 15 at 2:00 pm at the Breyer Collector Club Tent. Attendees can get an exclusive signed book plate while supplies last, and are able to pre-order the gift set on BreyerHorses.com during BreyerFest weekend. BreyerFest virtual attendees will be able to see exclusive interviews with both Raymond Jr. and Sarah! The Breyer gift set will be in stock at your favorite retailer in September 2023.
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BreyerFest Tickets
https://www.breyerhorses.com/collections/breyerfest-2023-tickets
On-site tickets Kentucky Horse Park, Lexington: $30-$90
Virtual event tickets with full live broadcast: $25-$65
About BreyerFest®
Now in its 34th year, BreyerFest is a 3-day equine extravaganza bringing more than 30,000 fans together with 200+ live horses and thousands of model horses at the Kentucky Horse Park in Lexington each July. From model horse shows and hands-on workshops, to real horse demonstrations and equine celebrities, BreyerFest is the hub of the model horse hobbyist world—where creative animal lovers of all ages celebrate their passion. A hybrid event with online ticket options, enthusiasts from over 100 countries now livestream BreyerFest virtually from everywhere in the world.
About Breyer Animal Creations®
One of America’s most iconic toy brands, Breyer Animal Creations is a division of Reeves International, Inc., a family-owned, NJ-based toy manufacturer and distributor that took home the nation’s Horse Industry Vision Award in 2021. Celebrating its 73rd anniversary in 2023, Breyer has championed the horse and animals for decades. Breyer’s dedication to creating authentic, realistic model horses for play and collecting inspires a vibrant, devoted international community that considers Breyer far more than a brand; it’s a horse-loving lifestyle!
Learn more at www.BreyerHorses.com.
Contact: Stephanie Macejko
cell: 973-714-4923
smacejko@reevesintl.com