ATTENTION MEDIA: Keeneland Launches PhotoShelter to Provide Digital Assets for Editorial Use

Beginning with the 2021 September Yearling Sale, Keeneland will offer photos and video for editorial use and archive press releases and other press materials via the PhotoShelter digital asset management system. The PhotoShelter system replaces the Keeneland FTP site.

 September Sale images

The September Sale will cover 11 sessions from Sept. 13-24. The following images will be available on PhotoShelter to facilitate coverage:

Photos: Sales scenics and images of top-priced horses and people of interest.

Photos of highest-priced horses posted during each session of Week 1 (Sept. 13-16) and periodically through the remainder of the sale.

 Videos: September Sale b-roll is currently available.

Video of top-priced horses during Week 1 (Sept. 13-16). Video will be posted near the end of each of the first four sessions.

Please credit as “Keeneland photo” or “Keeneland video.”

How to use

Access the site at

Click LOGIN in the top right corner.

Enter the login credentials


Password: Keeneland1936!

Access September Sale assets through the following path: Invited Galleries / Media Gallery / 2021 / 2021 September Sale

PhotoShelter users also may retrieve a variety of Keeneland press materials and images, including the 2021 Media Guide and Fall Meet Media Guide Supplement, general Keeneland racing and sales scenics, Keeneland logo, 2022 Breeders’ Cup at Keeneland logo, press releases and headshots of Keeneland’s Executive Team.

Since its first race meet began 85 years ago on Oct. 15, 1936, the Keeneland Association has devoted itself to the health and vibrancy of the Thoroughbred industry. The world’s largest Thoroughbred auction house, Keeneland conducts four sales a year, in January, April, September and November, and presents online auctions through the Keeneland Digital Sales Ring. Graduates of Keeneland sales dominate racing across the globe at every level. In April and October, Keeneland offers some of the highest caliber and richest Thoroughbred racing in the world. Keeneland hosted the Breeders’ Cup World Championships in 2015 and 2020 and is holding the event again on Nov. 4-5, 2022. Uniquely structured, Keeneland is a privately held company with a not-for-profit mission that returns its earnings to the industry and the community in the form of higher purses and millions of dollars donated in support of horse industry initiatives and charitable contributions for education, research, and health and human services throughout Central Kentucky. Keeneland also maintains the Keeneland Library, a world-renowned public research institution with the mission of preserving information about the Thoroughbred industry. To learn more, visit

For more information contact: Amy Gregory at 859 361-3490 or Amy Owens at 859 421-2566