Nikki’s Notes: Tips on Converting Social to Sales ~ Don’t Waste Your Time

Virtually all businesses benefit from an active social presence on two or more platforms. The combination of compelling blog content promoted through engaging social posts can build authority in the market and develop trust in the brand.

Management of social platforms can be time-consuming. There is little point in spending valuable time and money developing content on social media if you don’t track the results and fine tune the messaging to what works best to engage your target audience.

“Monitoring of social metrics via Google or Hootsuite analytics is a great start toward building knowledge on what works best for your individual product line or service. Click-through-rate (CTR) is greatly affected by time of posting. Posts can be pre-scheduled for publishing to optimize the time and place of linked content, so there is no reason not to take advantage of this is knowledge,” explains seasoned PR/Marketing specialist and content producer Nikki Alvin-Smith.

“Through my company Horse in a Kilt Media, I always produce content that is designed to build trust and educate the prospective clientele. Establishing a relationship with the consumer is based on offering consistent top-quality content that they can rely on. It is essential to deepen the bond to encourage direct communication. This can be achieved through several methods.”

Many business owners will focus on what’s hot and what’s not. Nikki advises clients to develop a marketing strategy that offers a broadband approach that is flexible and can be nimble to maximize opportunities that present themselves unexpectedly or are developed through diligent research.

“We all know the best times to post to maximize engagement numbers on Facebook, Twitter and LinkedIn, but moving those contacts into your database for direct communication can be tricky. You want to encourage folks to opt-in to your brand and there are avenues to then auto-respond as well as survey their preferred topics of interest and narrow down the information you provide to what the prospect is most interested in learning about. The advent of social media has delivered a fabulous opportunity to influence prospects, but they must feel comfortable that you are truly listening, that you care and that you are responding to their needs. This is where experience within the industry with a keen eye on PR/Marketing is key to being successful. Choose authority driven creative content over casual bloggers, that is relevant to your audience with a consistent heart in tone that offers accurate information. Clients should always be respected. They should be cultivated and nurtured and most especially, appreciated. Never forget they have options, and you want to listen to what they need and deliver it in top-notch fashion,” Nikki advises.

If you would like to take your marketing to the next level, don’t hesitate to give Nikki a shout. Call or text 607 434 4470 or shoot an email to Nikki directly at and visit her website at Horse in a Kilt Media  to learn more about the unique services on offer.

About Nikki:
Please visit or or email Nikki directly at or call/text 607 434 4470.

Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle. Please note all services (plus many others) are provided through Nikki’s corporate entity

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full- service horse training facility. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607 434 4470