Are You Talkin To Me? A New Way To Reach The Equestrian Market

“And do you know what is the most-often missing ingredient in a sales message? It’s the sales message that doesn’t tell an interesting story. Storytelling…good storytelling…is a vital component of a marketing campaign.” – Gary Halbert, author, marketing practitioner.

Truer words were never spoken when it comes to engaging a customer. So, what’s your story?

Creating awareness… brand positioning…promotion…there’s a story to tell to an engaged audience. The Barngoddess Chronicles , on-line equestrian lifestyle publication, will tell your story with a unique value proposition…in-depth, and in a personal way! Our endorsement adds the strength of credibility and confidence that we have established with our readers to your offerings.

A few examples –

Citraquin, by Draw It Out – “Ain’t No Flies On Me”

Equine Affaire, Inc. –          “Equine Affaire”

Ralph Lauren –                  “The Equestrian Style Of Ralph Lauren”

The Barngoddes Chronicles provides direct access to your customers in a distinctive way.

“Marketing is not about the stuff you make, but about the stories you tell.” Seth Godin, author “Permission Marketing: Turning Strangers into Friends and Friends into Customers.”

These elements were combined to define permission marketing, first publicized in Godin’s book:

  • Anticipated: people will anticipate the service/product information from the company.
  • Personal: the marketing information explicitly relates to the customer.
  • Relevant: the marketing information is something that the consumer is interested in.    

 The Barngoddess Chronicles will tell your story in a distinctive way. Contact Janet Winters, author & publisher, at

Janet Winters
Barngoddess Enterprises