Horse Professionals Can Get Smarter with Social Media

You can’t go anywhere without social media affecting your life, from choosing a restaurant to eat at or buying a new pair of shoes. Everyone’s talking, and that talk is the updated word-of-mouth marketing approach. So, shouldn’t your horse business be in the conversation? Don’t let social media overwhelm you.

On August 29, 2022, will continue its popular horse business seminar series with a free webinar that will knock out the confusion and give you the confidence to tackle the imposing realm of social media. You don’t have to be a teenager to appreciate it.

Event: Smart Social Media for Horse Professionals
Date: August 29, 2022
Time: 10:00 am Pacific, 12:00 pm Central, 1:00 pm Eastern

Format: Simulcast- Attend anywhere via your phone or computer!

Host Elisabeth McMillan and speaker Chad Mendell team up to take the confusion out of social media and help horse professionals understand what fits best for their business. Get an update on the ever-evolving world of story telling through short videos, infographics and more. Mendell will share real-life examples of what’s working in the equestrian niche—it’s not the same formula as you would use as a mainstream business!

This is the webinar that will help you save time and get optimal results from your social media, while growing your business’s digital presence…without too much of a time or financial commitment.

Mendell is the co-founder of Equiseen, a marketing company that focuses on helping equestrian businesses succeed in the social media and digital marketing arenas. As the former Executive Editor for The Horse: Your Guide to Equine Health Care and its corresponding website,, Mendell developed an array of online educational products from videos to newsletters to webinars to help horse owners further their knowledge and give an outlet to horse health products trying to find customers.

McMillan and Mendell created the first Equestrian Social Media Bootcamp just for horse industry businesses. Additionally, they have both had the honor of judging the ESMA awards.

“We understand that social media can be overwhelming and most think it takes a lot of time to be successful at it. This webinar will help you decipher what’s relevant and what’s best for you to be successful, without the added stress,” says McMillan, founder of Equestrian Professional and the presenter for this event.

Registration for the webinar is free for all horse professionals and equestrian athletes and more information can be found at:

About Equestrian
Equestrian provides horse business education, resources, and support to horse professionals around the globe.  The site offers a wide array of programs, tools, and information to help horse trainers, riding instructors, breeders, stable operators, equine assisted programs, and professional riders run profitable businesses and build successful equestrian careers.

Contact: Mallie Crutchfield

Equestrian Professional