Nikki’s Notes: Horse In A Kilt Media Sets The Table For Everyone


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Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight

 “Stale marketing approaches and narrow-minded content won’t bring diners to your table of equine and pet products or services.

When I created the mascot Hamish the Horse for my company Horse in a Kilt Media Inc.

I appreciated that humor sells but to be honest I never fully realized the impact that the right character would add to the humorous company name. I did not expect to be invited to write a book from his viewpoint and find myself in the process of launching Hamish the Horse into literary fiction. I did anticipate that the company name would bring a smile to the faces of those that heard it. Everyone from the tellers and Manager at the local bank to the international executives that I work for, offer up a grin or a chuckle when I mention the name. The point being that when you have an open mind and a dry wit, it is amazing what fresh angles and aspects you can deliver and sometimes they will take you to places you did not anticipate but are happy to have found yourself.

As with any type of marketing, the potential client has to have a point of connection to the topic on offer. The content delights on which they are invited to dine must deliver a unique flavor and taste and invite them to try something new. It is also essential that those delights appeal to a large audience, that the table is set for everyone. This is because despite best attempts to investigate metrics and manage return on investment {ROI}, it is very common for new audiences to exist that have not yet been exploited.

Whatever method you optimize to target and convert your demographic, whether it be a five-course meal of press releases, blogs, e-blasts, websites, well scripted video productions, or a simpler mealtime where you dish up servings of sustaining literary fiction or non-fiction published in magazines or books, the feast needs to be inviting and appeal both to the eye and the taste of the consumer.

Horse in a Kilt Media is a multimedia hub where clients can enjoy the benefits of added illumination and creative angles that I can provide based on my equestrian experience and passion for producing wordsmith wizardry. Marketing content produced as a balanced meal with a confident strategy.

The use of generic services to produce e-blasts, articles, features, advertorials, run strategic marketing campaigns will not deliver a feast for the potential client. It will instead make your content the same or similar to your competition. Using AI to produce copy that has no unique voice or interesting point of view is akin to churning out mass produced food laden with ingredients of questionable provenance.

If you believe in diversity of opportunity, following the money but being open to experimenting, adding refreshing tones to your website and delivering entertaining copy then don’t be shy to advance your goals by offering tasty, flavorful dishes on your marketing menu.”

If you would like to engage Nikki Alvin-Smith’s services via her company Horse in a Kilt Media Inc., please don’t hesitate to reach out to find out what’s on offer. Individually tailored marketing package pricing is more affordable than you may think and having a professional content producer on board for your pet or equine business will make all the difference in your branding and market presence.

Trot in and visit Nikki Alvin-Smith, Horse in a Kilt Media Inc., to learn more about her stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full-service horse training facility. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Email: Nikki@NikkiAlvinSmithStudio.com
Website: NikkiAlvinSmithStudio.com Horse in a Kilt Media.com
Cell: 607 434 4470