Nikki’s Notes: Pick Up a Good Habit 

Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight

 Raising your marketing ROI (return on investment) is a cross country event not a flat race. The complexities of marketing spend in building a great ROI for business offer a gamut of challenges for even the most seasoned business owner. Successful brand building and sales gains require a long-term investment view and a carefully constructed content strategy. This means you need to establish a good habit of schooling and educating yourself on marketing matters daily.

Development of a productive ROI strategy cannot be successfully executed in an instant. Simply throwing money at PR/Marketing e.g. PPC, will not result in strength and resilience for your business. To quote from the above-mentioned article:

“In equestrian terms think of it as buying an expensive, well-trained horse, but not having a successful competition season because the one thing you can’t buy, is the seat to properly ride it. For that you need to be patient, put in the work, and invest in a good trainer to guide you to success. Or in the case of your business, a seasoned and proven PR/Marketing professional that can identify weaknesses and strengths in your business and carefully craft and execute the right regime to develop over time the full potential in your brand. Accomplishing that is not as expensive as you might think!”

Ready to give it a go? Here are just some of the resources on offer at Horse in a Kilt Media that will help you achieve your goal of hitting your sales numbers and not stumbling over fences:

  • Multi-platform Content Creation
  • Content Strategy Development
  • E-blasts/Drip Campaigns/Newsletters and use of AI
  • Op-Ed Campaigns
  • Promotional Campaigns and Event Management
  • Brand Building Workshops
  • Search Engine Optimized Content
  • Media Relations
  • Press Releases and Presser Distribution
  • Social Media Management and Influencing
  • Livestreaming/Podcasts/Webinars/Videography and Photography Services

Individually tailored package pricing is more affordable than you may think and having a professional content producer on board for your pet or equine business will make all the difference in your branding and market presence.

Trot in and visit Nikki Alvin-SmithHorse in a Kilt Media Inc., to learn more about her stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

About Nikki:
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full-service horse training facility. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607 434 4470