Nikki’s Notes: Spinning Your Flywheel This Holiday Season and Beyond

Avant Marketeer Nikki Alvin-Smith Offers Timely Insights For Your Marketing Delight

“Marketing campaigns hit home with consumers better during the holiday season than at any other time of year. The prospective customer is feeling more relaxed and affable and is more receptive to the messaging that businesses dish up. As a business owner or marketing maven, are you cashing in on the opportunity to leverage the holiday rush beyond the season of goodwill?

Annual sales and marketing campaigns that repeat successful strategic PR messaging such as the British John Lewis & Partners Christmas Advert  and the Budweiser Superbowl Adverts are two famous examples of content creation that go beyond a specific event. Each year viewers look forward to the release of these heavy-hitting special broadcasts and brand loyalty is enhanced as a result.

I have a particular soft spot for John Lewis as I worked with their team for over 20 years. I recall sitting in their Oxford Street offices in London as a lowly PA to an MD, the space engulfed by large bolts of fabric strewn across credenzas and desks and drinking tea from cup and saucer while soaking up every piece of knowledge that emanated from the gathered executive band’s afternoon meetings. An atmosphere of true friendship, with much laughter and very serious business discussions all wrapped up together in perfect union. Everyone was invited to participate their ideas, even me.

The spend and creativity needed to produce such iconic PR/Marketing strategy is above the budget of most businesses, but the essence of the messaging is not.

If you delve into the mire of Facebook (still the leader by active monthly users) or head down the list to TikTok or any other social media platform, you know first-hand that keeping the messaging engaging and interesting and on point can be a daunting task.

Even if you utilize time management tools such as Brandwatch or Loomly you soon become overwhelmed with the sheer quantity of material that seems needed to keep the customer satisfied.

The recent Twitter sale has driven many users of both its and other social media platforms away from the screen. But with predictions for global social media users to continue to increase and reach around 4.4 million by 2025, it’s smart not to believe every snapshot review suggesting a permanent demise of social media use.

But social media is only one aspect of the marketing flywheel where reviews and social proof from current customers can be leveraged in community ecosystems.

Advertising strategies that display sincerity and community spirit are all helpful adjuncts to the marketing plan but it’s also essential to review your company’s customer service process. Address areas of force and friction for the consumer, develop educational and approachable content at your shop window in blogs that helps address questions and helps to prevent choice analysis. For closure create a sense of urgency by highlighting the popularity and demand of your product or service.

The complexity of marketing your business successfully takes much time and attention. Many business owners or neophyte marketing graduates simply don’t have the knowledge or experience to develop a successful marketing strategy and then create the necessary creative assets to keep content current and useful.

When you reach out for the right professional help, you will find the expense is an investment that is repaid many times over. Positive results that withstand the test of time are not manifested overnight. But with due diligence and patience once the cornerstones are laid, building up the archway to success with careful keystone placement and the addition of capstones to protect any breach of the marketing walls by competitors or marketing changes can be realized.

I urge folks not to be shy to reach out. It’s not as complicated as it sounds when you know what you’re doing.”

If you would like to engage Nikki Alvin-Smith’s services via her company Horse in a Kilt Media Inc., please don’t hesitate to reach out to find out what’s on offer. Individually tailored package pricing is more affordable than you may think and having a professional content producer on board for your pet or equine business will make all the difference in your branding and market presence.

Trot in and visit Nikki Alvin-Smith, Horse in a Kilt Media Inc., to learn more about her stable full of marketing skills as a content writer, equestrian blogger, columnist, and marketing specialist. As a British/American professional Grand Prix competitor/coach/clinician she brings a unique experience/angles and thought leadership/authority to her wordsmith wizardry.

About Nikki:

Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read,” with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 230 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.

Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full-service horse training facility. The duo provides ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.

Contact: Nikki Alvin-Smith: Content Writer; PR/Marketing Specialist
Cell: 607 434 4470