Job Posting

• Bachelor's Degree required
• 3+ years of experience in Social Media Marketing
• Previous experience in Shopper and/or Brand Marketing, Digital Marketing
• Equine experience required
• Strong communication skills and attention to detail
• Strong creative thinker with the ability to develop and activate unique solutions that support the overall strategy.
• Strong command skills with the ability to present and influence at various levels across the organization both internally and with key customers.
• Familiarity with customer strategies and differences amongst channels
• Ability to lift 50 lbs.
• Approx. 15-20% travel, overnights and weekends

The Marketing Specialist will focus on supporting the Marketing Manager and collaborating with the Technical Nutrition Marketing Specialist in the areas of digital/social media marketing and tradeshows. This role is expected to provide fact and insight-based solutions that drive growth for the BUCKEYE™ Nutrition brand.

• Develop and manage digital and social media strategies to drive business objectives
• Manage all social media platforms, and plan, create and manage a range of content across multiple channels to build brand awareness, including community management and analytics reports
• Work with agencies to design, create and deploy branded content, product features, dealer/distributor promotions and informational materials supporting our position as a leader in horse nutrition and supporting sales team requests
• Maintain and update the website, including production of web content in a manner that is appealing to targeted audience, developing brand awareness, generating inbound traffic, and encouraging conversion
• Develop external communications to support overall business objectives and position BUCKEYE Nutrition as a leader on key topics in horse care and nutrition
• Manage the media outreach with trade media, stakeholders and influencers to drive increased visibility of BUCKEYE Nutrition in the US and Canada, including press releases and business announcements as necessary
• Manage sponsored rider program, including social media calendar, BUCKEYE Nutrition branding, engagement, and communication to ensure optimal ROI
• Coordination of and attendance at events such as trade shows and conferences
• Proofread packaging and organize artwork
• Develop customer-specific shopper marketing strategies, working with brand / customer marketing / sales to align on annual planning objectives
• Participate in any training that is deemed necessary to enhance existing skills, enabling you to successfully carry out your duties in an efficient and productive manner
• Any other duties deemed necessary to carry out your role effectively

What can you expect from Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.
• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.
• Best-in-class learning and development support from day one, including access to our in-house Mars University.
• An industry competitive salary and benefits package, including company bonus.