It’s easy to become wrapped up in your back office seat with the daily toil that running a business requires and forget that whatever you do to drive business to your sales funnel, it just doesn’t matter if your website is a muddy mess of content.
Do people even know your business brand or what your product or service offers and how it outshines the competition?
“It’s great to see a flashy website with vibrant (though annoying) pop-ups and inviting polished copy. The problem is, once the prospective client has found their way down the lane to your website, is the content relevant to them and does it convert to sales? When you delve into analytics, do the results show the sales funnel is working? So many business owners have the necessary drive and persistence to thrive but miss out because they simply don’t have a concrete content strategy and engaging content that addresses clients objections or concerns,” explains PR/Marketing Specialist and seasoned Content Producer, Nikki Alvin-Smith.
Most business owners are forced to attempt to master marketing when they start up due to budget constraints. The reality is that a relatively small investment carefully placed in the right professional’s hands with an individually tailored sequence of blog posts, press releases, social media material provision, articles and advertorial help can make a huge difference in the bottom line and in building brand awareness.
“The carriage awaits,” says Nikki Alvin-Smith, “ I invite you to step on board and allow an experienced professional to take the reins. The ticket for the drive is not as expensive as you might think. You are welcome to ride up front in the box seat, while I tap the whip lightly on the lead horse’s ear to drive our entourage forward or sit inside, out of the dust and hot sun in the shade and simply enjoy the scenery on the ride to your destination. “
Flexibility is important when it comes to providing the best service to clients.
“Earnest collaboration is one of the most enjoyable aspects of what I do. For me it doesn’t matter whether it is a mega corporation where I am working across international divisions, or a start up that represents a small team or an individual sharing their passion for bringing something innovative to the horse or pet industry, my desire is to help everyone equally. I offer a transparent, frank and open approach.
Sometimes my clients would rather leave me to do ‘what I do’, with some direction from the back seat. Flexibility is also imperative when it comes to types of marketing strategies and pricing options. Everyone has a different need and different budget.
Honest evaluations of products and services, based on my 25+ years of experience at the international level in advanced equestrian competition as a coach/clinician and competitor and extensive horse breeding experience, are the start of the relationship. Frankly if I don’t believe in your product of service I won’t write for you. I believe integrity to be imperative.
You have to believe 100% in what you do to truly share the passion for a product or service with your audience. For me, being part of a team in building a brand and developing a loyal consumer is an honor, and one I take very much to heart.
When I am out and about on my clinic travels, meeting riders from multiple disciplines at varying levels of accomplishment and experience, I want to be able to advocate for any brand I write for, with truth and clarity. Feedback is very important when it comes to marketing and brand building. You learn more from negative comments than positive ones. And inclusion is an aspect many marketing writers overlook. The ability to write across multiple platforms with a different tone and voice that addresses a variety of equestrians and pet owners is essential. It’s not enough to just turn out one article and call that done. There has to be a short term and long term strategy that encompasses a broad spectrum of consumers.”
If you would like to engage Nikki Alvin-Smith’s services in creative content production, need help to construct a coherent and efficient PR/Marketing strategy,
please email Nikki@NikkiAlvinSmithStudio.com directly for more information and visit her website at www.NikkiAlvinSmithStudio.com Ask about her special package deals to get started right away at a discount price point.
Publishers, don’t forget you can visit my online store at the website and purchase both short burst and full feature articles at the click of a button delivered within 72 hours to your desk. Please note all services are provided through her corporate entity so no freelance writing restrictions such as those recently voted into law in California apply.
Internationally published writer, content creator, PR/Marketing specialist, photographer and equestrian Nikki Alvin-Smith offers “Engaging Content that Engages Riders to Read, “with unique and fresh material for your horse or pet related business, magazine, website, newsletter, blog and email blast sales machine. Her portfolio of works is extensive and includes equestrian and pet features that have been published worldwide in over 220 different magazine titles. Her clients include equestrian and “B” list movie celebrities for whom she regularly ghostwrites and provides PR services; manufacturers of equine and pet related medical devices, feedstuffs, supplements, grooming supplies, fencing and barn equipment, horse transport, horse structures and professional equine service providers; profit and non-profit initiatives and organizations; and non-equestrian related businesses/publications in the pet industry, investment, real estate and international travel and rural lifestyle.
Nikki Alvin-Smith is a British international level Grand Prix dressage competitor/trainer/coach/clinician. Together with her husband Paul, who is also a Grand Prix dressage rider, Nikki operates Willowview Hill Farm in the Catskill Mountains of New York; a full service horse training facility. The duo provide ‘team’ clinician services to clients worldwide to riders of all levels and many riding disciplines.