Publisher of The Horse’s Hoof Joins Team Cavallo

Longtime publisher of The Horse’s Hoof Magazine, Yvonne Welz (of Queen Creek, Arizona), joins Cavallo Horse & Rider’s customer-service team ( After 20 years of magazine publishing, Welz moves her publication and resources online in October, 2020 ( while she continues to help horse owners through Cavallo’s social media platforms. 

 Cavallo president Carole Herder and Welz knew each other through magazine connections. When Herder found out the magazine would finish with its 20-year anniversary, she approached Welz about a new venture. At Cavallo, Welz will help horse owners find the right style and fit for horses through social media posts and messaging apps.

“Yvonne and I had similar painful experiences trying to keep our horse’s sound,” Herder says of the women’s commitment to the barefoot movement. “We both became initiators in the move towards increasing comfort for horses’ hooves. Yvonne worked through publishing and I through product development. Through the past 20 years, we have come to understand the struggles and challenges and are experts in our abilities to help horse owners make informed and beneficial decisions for their horses.”

Whether in print or online, Welz says she loves assisting horse owners. “My great passion has been helping people take their horses barefoot and to help people keep their horses in a more natural state,” she says. “Reaching horseowners through the hoof boots is a great way to get folks started riding barefoot.”

“I had access to many different hoof boots over the years and decided that Cavallo had the best boots,” Welz says. “The Horse’s Hoof magazine was neutral when it came to the boots, but I have been using Cavallos almost exclusively for over three years.”

Hands-On History

Welz began her journey with barefoot and booted hooves when her personal show mare showed signs of lameness. Welz’s competitive dressage mare went from ribbon-earning performances to walking with signs of pain, and that laminitis soon turned into serious founder.

“She rapidly went downhill,” Welz says. “We had the top vets and farriers come out to help her and they did a surgery called coronary grooving. She could barely stand.”

Determined to learn how to help her horse, she researched trimmers and how to help her horse switch to barefoot. Her husband, James Welz, went to Canada to train to become a barefoot trimmer with Sabine Kells.

James Welz continued his hoof care studies, graduating from the European School of Hoof Orthopedics in Germany in 2001. He soon made trimming his full-time profession. Yvonne Welz continued her own research and saw the need to share what she was learning with a broad audience. She began printing The Horse’s Hoof in the fall of 2000.

“At first barefoot was such a fringe thing,” Welz says. “Now it’s not fringe. I’m excited to see how much it is mainstream and normal. Removing this idea that you have to put metal on horses’ feet is changing all of horse care.”

New Beginnings

The Horse’s Hoof will continue as an online resource after its last issue. Welz is currently offering a PDF download of past issues at a reduced rate. Visit for information about how to purchase all 80 past issues.

“It’s sad to see the magazine end but I’m also excited to do something new,” Welz says. “I see how much people are excited about the boots. I am so glad to help people and help solve problems. I really enjoy that! The Cavallo boots are easy to fit. They’re so flexible in the fit that you can keep working with them and fitting them as the horse changes.”

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Cavallo President Carole Herder is the author of the #1 International Bestseller, There Are No Horseshoes in Heaven, and the newly released Hoofprints on The Journey. She has been involved in horse health since 1993. Her company, Cavallo Horse & Rider Inc., develops, manufactures, and distributes horse products in 26 countries. Herder designed and developed Cavallo Hoof Boots and Total Comfort System Saddle Pads. She presents training sessions around the world to teach the benefits of keeping horses in a natural state. Herder is an honored recipient of the Royal Bank of Canada Woman Entrepreneur of the Year Award. She is a member of the Women’s Presidents Organization, supporting female entrepreneurs in every industry.

 Visit to learn about the full line of Cavallo Hoof Boots. Call (877) 818-0037 from the USA or Canada or call direct, (604) 740-0037.

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