CURT® and Ranch Hand ® Announced as Sponsors in the RUN FOR A MILLION Presented by Teton Ridge 

Lippert Components, Inc. (Lippert™) is excited to announce the sponsorship of the CURT and Ranch Hand brands for the 2022 RUN FOR A MILLION event, presented by Teton Ridge, and hosted by the South Point Arena and Equestrian Center in Las Vegas, Nevada, from August 17 through August 20, 2022. RUN FOR A MILLION started in 2019 and is the biggest event in the growing sport of reining. These two brands, and Lippert, are committed to supporting the Performance Horse Industry and continue to tell our story through our powerful brands.

The Run For A Million (TRFAM), presented by Teton Ridge, reining’s richest event, has historically drawn interest from around the world. Since not all can attend in person, this year, the event is introducing the CINCH News Studio, hosted by TRFAM co-producer Taylor Sheridan along with NRHA Judge and Professional Steve Ross, to help those watching from home feel like they are a part of the show. It also adds a new element for those present during the event. Jarod Lippert, VP of Marketing & Public Relations for Lippert, will be interviewed by Sheridan and Ross on current industry trends for RV and automotive, discuss the future for Lippert’s house of brands, philanthropy efforts and alignment.

“My goal is to bring something new to the event this year for those folks who cannot attend, and for those who are in attendance to have the opportunity to watch from the show,” said Amanda Brumley, co-producer of TRFAM. “This is a rare and fantastic chance to watch in-depth interviews about topics which include the Western performance industry, U.S. Heritage Ranches cattle and horse ranching operations and hot topics of daily competition. The CINCH News Studio is all unscripted, in-depth discussion which will definitely entertain and educate.”

“It is a privilege to partner with The Run For A Million and support the performance horse industry in this talent rich event,” says Jarod Lippert. “While our industry is not without our challenges, the innovation, engineering, commitment, and leadership are second to none.  We are thrilled to discuss with Taylor and Steve about the future of our brands, and the legacy we plan to leave behind.”

The CINCH News Studio will be broadcasting live daily at 2:00PM PST from the South Point Arena and Equestrian Center in Las Vegas during the 2022 TRFAM, to be held Aug. 17-20. Sheridan and Ross will sit down with special guests throughout the week. Content may be watched via Horse Show Global’s website, live on TRFAM’s Facebook page and on the arena concourse monitors.

CURT and Ranch Hand – are part of the Lippert house of brands, a global manufacturer and supplier of components, serving the RV, Marine and Automotive industries and beyond. Lippert is known for their customer-centric focus and winning team culture, aspiring to make business as a force for good in the world.

For questions regarding TRFAM, contact Brumley Management Group at

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